Global Traveler Segments Marketing Director

Director - Global Traveler Segment Marketing 

Looking for a new challenge in a fast-paced environment that offers the agility of a start-up with the resources of a multinational?  Have you ever had the opportunity to impact the lives of millions of people in a meaningful way and help them enjoy time away with their friends and families building memories? 

That is what we do here at HomeAway, an Expedia Inc. company. We are the leading vacation rental website in the world with more than 2 million properties listed. We have millions of visitors to our site per year and serve more than one million page views per month. Our mission is to make every vacation rental in the world available to every traveler in the world through our online marketplace and we’re committed to helping families and friends find the perfect vacation rental to create unforgettable travel experiences together.

The Opportunity:
The role of the segment director is to drive an increase in gross booking value (GBV) and booking volume for the segment. This will require you build the marketing acquisition strategy and goals for the next 120 days and deliver the execution. You will work with the Analytics and Data Insights (ADI) team to understand the segment’s need and explore new visitors acquisition opportunities while working with brand and performance marketing teams to define and scope programs for the next 120.

Core Competencies:
- Build customer segments
- Align organization on the traveler journey and gaps
- Build and advocate the end to end traveler journey – from brand awareness to acquisition to repeat customer
- Define traveler value props and core messaging for every step of the customer journey, from dream to post stay – for product and marketing touch points
- Define and refine actionable customer segments based on new insights
- Feed into the dual brand strategy project

- 10+ years internet, eCommerce experience in a global capacity
- Proven ability to articulate brand positioning, build enduring value proposition and proof points with lasting differentiation vs competition
- Ability to build a story that is relevant to a traveler segment and can be consistently rolled out
- Proven ability to manage to goals and exceed them
- Proven ability to create new teams and drive innovation, creating new play books for growth
- Deep expertise and proven success in positioning products and product portfolios
- Ability to partner with market research to drive significant learnings of our travelers
- Understanding customer needs better than customers do; customer centric judgment
- Proven success partnering with product and all marketing teams in different locations and countries to understand needs and successfully exceed those
- Excellent working relationship with market research, product management, marketing
- Strong analytical and communication skills

- Competitive health and insurance benefits
- Highly competitive salary
- Target annual bonus
- Employee Stock Purchase Plan
- Paid vacation and sick time
- Vacation rental on a yearly basis (taxable benefit)
- Free beverages & snacks
- Frequent company update talks with our leadership team
- Free listing on
- Stand-up desk
- Casual dress
- Discounted pass for Metro (Rail & Bus)

Meet Some of HomeAway's Employees

Camilla-Astrid R.

Senior HR Coordinator, EMEA

Camilla does everything to ensure that HomeAway employees have the resources they need to succeed, from welcoming new staff aboard to writing HR policies for the company.

Sophie M.

Director, Global Traveler Retention

Sophie is responsible for the communication strategy for HomeAway’s network of rental property owners and managers in America. Her job is to get the right message in front of the right people at the right time.

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