Director, Creative Operations
HomeAway.com, Inc. (an Expedia Brand) is the global leader in vacation rentals (VR). VR’s represent the second largest travel accommodation option, behind only traditional hotels and resorts. Further, they are the fastest growing segment within the travel accommodations industry. In the coming years, HomeAway aspires to hyper-charge VR industry growth by taking this category mainstream.
About Global Creative Studio:
The Global Creative Studio (GCS) is an international, multi-disciplinary group of creatives with a deep curiosity about the world and an undeniable passion for travel. As part of the Global Brand and Integrated Marketing team, we’re responsible for imagining, developing, and delivering high-caliber, multimedia marketing programs to engage and inform our travelers (B2C) and property owners/managers (B2B). We’re the dreamers and doers behind global and regional marketing campaigns, always-on editorial channels, and technical initiatives that include content automation and scalability. We seek the industry’s best storytellers, visual artists, and technical experts to grow and thrive with us as we tell the HomeAway story around the world.
Job Title: Director – Creative Operations
As a member of our Creative Leadership Team, you will be responsible for helping us transform our internal production org into a high-performing, full-service creative agency of the future. Reporting to the Sr. Director of Global Creative and Content, your primary focus will be to maximize the talent and efforts of the GCS team through intelligent workflow design, the automating and/or templatizing of repetitive creative tasks, the streamlining of departmental technologies, the professional development of our technical team, and the embedding of a test-and-learn methodology in every corner of our production processes.
Like the solutions you create, you are flexible and adaptable, which enables you to customize yourself and your work style to a diverse crew of both highly-technical and non-technical creative talent. You maintain transparency and accountability, as well as create velocity, across our organization of geographically-dispersed creatives working globally across 13 brands.
-Develop technical strategies, workflow designs and operational processes that create a step change in our team’s ability to deliver data-driven creative at scale across marketing programs and editorial channels. In particular, you’ll help the team become more programmatic and utilize machine learning.
-Show iterative, demonstrable progress on the path to ambitious operational improvements, while managing the expectations of executives and internal stakeholders along the way.
-Infect the team with your passion for transparency, accountability, measurement and velocity.
-Serve as senior technical advisor on all matters affecting the department.
-Own the ongoing selection, tooling, administration and optimization of creative and workflow technologies including: DAM/VAM, CMS, Workflow and Project Management, Analytics and Reporting systems. Ensure these systems maximize the velocity and efficiency of our internal team, as well as integrate well with other enterprise technologies being developed and used throughout the company.
-Define the proper flow of data from disparate analytics systems and organizational stakeholders into the creative team such that it is meaningful, digestible, and actionable.
-Serve as the GCS representative on all interdepartmental initiatives in which our work product is needed to support content automation and scalability objectives, or in which technology development and/or vendor selection impacts our team.
-Manage and develop the careers of up to 6 direct reports (a mix of engineers and operations managers).
-Coach the internal team on best practices with regards to technical development, agile workflow design and operations management, and embed those best practices within the team.
-10+ years of operational experience in a highly-technical environment. Bonus points for creative agency experience combined with a technical mindset.
-5+ years experience in a people/department management role.
-Strong process orientation with a demonstrated ability to design workflows that help teams work smarter and move faster.
-Agile-certified. Black Belt, Scrum or PMI certifications a plus.
-Familiarity with enterprise marketing technologies (CRM, CMS, DAM/VAM, MAP etc) and their relationship to creative workflows.
-A willingness to “go deep” to understand how engineering best practices can be appropriately grafted onto a creative org and where they simply don’t fit.
-Experience using Gira and Jahia a must.
-Bachelor’s degree in engineering or equivalent work experience.
This role is based on HomeAway’s Austin HQ.
Critical Success Factors:
-Impeccable communication and presentation skills, written, oral and visual; Able to define clear ways of working that others can easily follow.
-Technology savant. You have usually tried every new release lightyears before everyone else.
-Mobile-first in all that you do.
-Tightly regimented but not rigid.
-Comfort with ambiguity; able to build structure around oneself and one’s team where structure is currently lacking.
-High-performance orientation with an appreciation for working smarter not harder.
-Ambitious. Doesn’t cave to constraints, but rather takes them in stride while continuing to pursue the optimal state.
-Dedicated to the group. You seek team wins over personal glory and give credit where credit is due.
-Optimistic. Maintains a positive energy that inspires those around you.
-A lateral thinker, able to bring the best of engineering into the creative team while respecting that some important differences do exist.
-Great medical & dental plans
-Highly competitive salary
-Target annual bonus
-Employee Stock Purchase Plan
-Open Vacation Policy
-Free vacation rental on a yearly basis (taxable benefit)
-Free drinks & snacks
-Weekly company update talks with our leadership team
-Free listing on HomeAway.com
-Electronic adjustable stand-up desk
-Discounted pass for Metro (Rail & Bus)
Meet Some of HomeAway's Employees
U.S. Marketing Specialist
Yaneli showcases HomeAway’s spectacular home rentals from social media to email campaigning—helping family and friends explore new and exciting travel destinations.
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