HomeAway.com, Inc. (an Expedia Brand) is the global leader in vacation rentals (VR). VR’s represent the second largest travel accommodation option, behind only traditional hotels and resorts. Further, they are the fastest growing segment within the travel accommodations industry. In the coming years, HomeAway aspires to hypercharge VR industry growth by taking this category mainstream.
About Global Creative Studio
The Global Creative Studio (GCS) is an international, multi-disciplinary group of creatives with a deep curiosity about the world and an undeniable passion for travel. As part of the Global Brand and Integrated Marketing team, we’re responsible for imagining, developing, and delivering high-caliber, multimedia marketing programs to engage and inform our travelers (B2C) and property owners/managers (B2B). We’re the dreamers and doers behind global and regional marketing campaigns, content marketing and editorial, and technical initiatives that include content automation and scalability. We seek the industry’s best storytellers, visual artists, and technical experts to grow and thrive with us as we tell the HomeAway story around the world.
Job Title: Associate Creative Director (ACD) - London
Do you regularly obsess about what makes people love a brand and how to bring that to life in fresh and innovative ways? GCS is seeking an experienced ACD to lead our London-based creative team, where you will help to generate award-winning ideas that drive business results, inspire the company’s marketing efforts across channels, and cultivate an environment where creatives can do their best work. You’ll use our “test & learn” approach to generate break-thorough creative. In short, you ensure that the brand puts itself out there in best way possible that performs.
Reporting to the Senior Director of Creative & Content Marketing, you will collaborate as part of the creative leadership team responsible for supporting core marketing priorities. You will take the lead on a wide variety of creative initiatives, working with your creative partners and direct reports to breakthrough ideas and executions while infusing the studio with creative energy stemming from your many intellectual and artistic endeavors.
Work alongside the creative leadership to develop creative concepts and directions for marketing materials, campaigns and multiple projects, using your impeccable taste and innovative mindset to make conceptual and stylistic recommendations and decisions.
Create mockups, prototypes and pitches to illustrate and “sell in” your ideas to team members and leadership.
Oversee multiple creative projects at one time, successfully managing them from inception through to execution.
Be a discerning creative judge and advocate for great work, ensuring that the standard of output is both creatively outstanding and effective, but also adheres consistently to required brand guidelines.
Maintain a clearly articulated POV on all our work. Have an agenda and be hungry to transform the world.
Receive, manage, and respond appropriately to feedback from colleagues, research, and others.
See beyond the data and PowerPoint briefing decks to find the creative spark in every project that drives creatives to do their best work.
Embrace a "House of Science" approach, incorporating analytics and learnings into creative for big business wins.
Mentor and develop a growing team of creatives with the support and structure they need to be individually and collectively successful.
Maintain exceptional relationships across the business with those who create, deploy and/or utilize our creative including marketing, product, engineering, CMS and business intelligence teams.
Be a talent magnet. Help us attract the best people externally, consistently raise the bar creatively and hold people accountable for excellence.
Conduct weekly creative reviews globally, critiquing work to make it better.
Several years of progressive responsibility in a design, advertising, entertainment or visual arts environment, at least some of which were in a leadership role on a major consumer brand with a strong digital presence.
Serious creative chops across a variety of media and formats including but not limited to short- and long-form video; mobile and app; email; display; print; packaging; environmental and events.
You have a diverse portfolio of creative that gets people talking.
Experience overseeing a creative and/or design team of at least 10+. Bonus points if the team was interdisciplinary, including copy, design and engineering.
Native understanding of the web and core digital marketing channels including social media platforms; able to speak intelligently about why creative on those platforms becomes popular.
Critical Success Factors
Insatiable curiosity; you are a deeply inquisitive person who enjoys poking at the world from every angle and kicking the tires on dated ideas and “best practices.”
Cultural and travel obsessive with an interest and understanding of creating, promoting, and distributing talked-about creative on multiple platforms.
Agile mindset; even if you’re not formally Agile-trained, you have an entrepreneurial, innovation-oriented approach to your work.
Collaborative and team-spirited and also able to keep things moving and hold people accountable for individual and team results.
Optimistic. Maintains a positive energy that inspires those around you.
High-performance orientation with an appreciation for working smarter not harder.
Ambitious. Doesn’t cave to constraints, but rather takes them in stride while continuing to purse greatness.
Comfort with ambiguity; able to build structure around oneself and one’s team where structure is currently lacking.
Demonstrated ability to work with creatives of different types including but not limited to: art directors, writers, designers, filmmakers, creative technologists and developers.