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Content Researcher

3+ months agoNew York, NY

At HomeAdvisor, we are revolutionizing the way that every American homeowner improves and maintains their home. We do this by creating digital products and experiences to help hundreds of millions of homeowners connect with talented service professionals to get work done. We are a two-sided marketplace that is reimagining how people care for and improve their homes while also nurturing growth of independent small businesses. As #1 in the Home services category, our tremendous scale is the launchpad to boundless inventions in technology and product!

What you'll do:

HomeAdvisor is looking for an experienced Content Researcher to join our Content & Editorial team. We're building best-in-class digital content for our users and providing in-depth keyword and category research to our writers and editors is a key part of our process . This position will work out of one of our offices in Denver, New York, Chicago or Indianapolis, though remote work may be considered for the right candidate.

In this role, you will be responsible for creating briefs for new content, as well as briefs t o suggest improvements previously published articles. Through in-depth keyword research and competitive analysis, you will be creating comprehensive guidelines, including suggested headlines, meta data, subheadings, and priority keywords that will be shared with writers and editors.

Additionally, y our responsibilities will include:
  • Researching and writing content briefs for new content and article updates
  • Writing briefs for on-page assets such as illustrations or photography
  • Creating guidelines for various content categories (ex: Top 10 Lists, How-to articles)
  • Reviewing existing articles on a variety of home topics and flagging outdated information or visuals
  • Coming up with and pitching new content ideas based on research and data
  • Ensuring content satisfies user intent by being insightful, useful, relevant, engaging, and ultimately more helpful than any other content online
  • Performing relevant SEO workflows and deliverables as it relates to content:
  • Keyword Research
  • On-Page Optimization (titles, H1s, URLs, etc)
  • User Engagement & Experience
  • Content Briefs
  • Content Audits & Gap Analysis Reports
  • Performance Reporting

Qualities we are searching for:
  • Extremely organized & detail-oriented: You enjoy juggling multiple projects and have a n eye for subtle differences in closely related topics .
  • Efficient & productive: You get a lot of things done and can identify ways to optimize your workflow to meet deadlines.
  • Passionate & curious: You are someone who is genuinely curious about how and why people search, has a deep understanding of core SEO concepts , and a drive to constantly learn about new topics.
  • Results-driven: You are f ocused on achieving results, setting ambitious goals, and able to prioritize appropriately by understanding the balance of value.
  • Innovative: constantly focused on improving, growing, and coming up with new ways to grow and propel our content.
  • Teamwork & positive attitude: You work collaboratively with a positive and can-do approach to opportunities and challenges to get the right things done quickly.

Ideal Qualifications:
  • 3+ years of experience with creating and/or editing content for the web.
  • SEO knowledge and experience required.
  • Demonstrates a track record of improving content for the web and a passion for researching and creating content.
  • Experience with industry tools and analytics required: Google Analytics, Google Search Console, Google Keyword Planner, SEMRush , Ahrefs .
  • A degree in English, Technical Writing, Communications, Journalism or a related degree preferred, but equivalent experience will be seriously considered.
  • Quantitative and pragmatic qualities a plus.
  • Excel experience strongly recommended.
  • UX or UI for SEO experience and best practice knowledge a plus.
  • Familiarity with project management tools such as Monday .com .

Compensation & Benefits:
  • The salary band for this position ranges from $40,000-$85,000, commensurate with experience and performance. Compensation may vary based on factors such as cost of living.
  • This position will be eligible for a competitive year end performance bonus & equity package.
  • Full medical, dental, vision package to fit your needs
  • Flexible vacation policy; work hard and take time when you need it
  • Pet discount plans & retirement plan with company match (401K)
  • The rare opportunity to work with sharp, motivated teammates solving some of the most unique challenges and changing the world

HomeAdvisor is the self-contained operating business of ANGI Homeservices (NASDAQ: ANGI), a federation of spirited technology companies that build for a better economy. In 2017, Angie's List and HomeAdvisor combined to create the world's largest Homeservices marketplace. We love the software that we invent, the millions of service professionals whom we empower and the hundreds of millions of homeowners whose lives we beautify. As a purposeful technology company, we foster a culture of collaboration, and nurture growth through innovation. We are proud to be recognized as a Top Workplace in Denver for 6 years and counting!

Job ID: HomeAdvisor-5055215002
Employment Type: Other