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Media Director, Europe

3+ months agoDublin, Ireland
Tinder is looking for a Media Director to lead the company’s paid media investment for Europe, across both digital and traditional paid media channels. 

Our ideal candidate thrives in a fast-paced, constantly-evolving work environment. You are a quick thinker who is comfortable making decisions based on data and your extensive experience in the field of media, with a passion for marrying consumer insights and business goals with great creative and growth tactics.

You will:

  • Own strategy, planning and execution across all performance marketing + user acquisition along with upper-funnel tactics on a quarterly + campaign basis.
  • Manage platforms include digital, social, search, audio, OOH, and OTT/TV.
  • Ensure that media strategy aligns and keeps up with Tinder’s evolving growth goals, on both a national and local level
  • Help introduce a holistic view of media throughout all phases of the funnel from brand campaigns to performance-based initiatives
  • Develop a data-based test & learn approach for existing channel optimization (A/B Testing, Multi-Variate) and structure ways to integrate new channels  Use historic media performance and conversion rates to forecast media goals and the budget required to hit them on a quarterly basis.
  • Lead a team of channel managers + agency partners to further grow and optimize the region’s media spend
  • Maintain communication and develop strategic partnerships with key stakeholders, both internally and externally
  • Relentless investigation and monitoring of all steps in media and in-app user experience in order to identify opportunities and troubleshoot performance issues with product + marketing analytics counterparts
  • Own regional agency relationships, their scope of work, plus all administrative and billing processes

You Have:

  • Bachelor’s degree (communications, advertising, media, or related field preferred)
  • Minimum of 8+ years of experience in paid media planning and execution with a focus on hitting revenue or CPA targets
  • Working knowledge of basic ad tech tools, media tagging processes, and attribution models (IAS, DoubleVerify, Datorama, etc.). Bonus points if you have in-depth knowledge of MMPs (AppsFlyer). 
  • Experience working with creative agencies and merging creative and paid media strategy
  • Excellent slide design and presentation skills
  • Strong, proactive leadership skills and professional presence, yet willing to get involved and lead by example
  • Responsive, accountable, and detail-oriented
  • Proven analytical, strategic thinking, and communication skills
  • English required, additional languages are a plus

What's in it for you?

- The hustle of a startup with the impact of a global business
- A fun, creative and deeply passionate leadership team on a mission to entrench Tinder’s brand in European media and culture landscape
- Holiday celebrations, (Zoom) happy hours and more
- Competitive pay & benefits
Job ID: 5f286792-1aa8-417e-bcbd-c5cb939d3c1e
Employment Type: Other