Sr. Mgr, Demand Generation

Sr. Mgr, Demand Generation

Job Description:

Job description

  • Manages a team of demand generation managers
  • Work with Regional marketing leads and global campaign managers to design & execute omni-channel marketing programs across paid media promotion, HPE.com experience and prospect/lead management
  • Drives the design focused on high performance digital journeys optimized for demand generation "from click to revenue"
  • Monitor, track and report on resource utilization and allocation
  • Train, develop and nurture skills and within the marketing ecosystem
  • Drive the adoption of standard global best practices, process and tools
  • Provide expertise and best practices in executing data driven nurturing programs utilizing Eloqua and other source system data
  • Drive optimization process to deliver agreed upon goals, focused on contribution to sales pipeline

Key Performance Indicators:

  • Reach sales pipeline contribution goals (SQL)
  • Outperform full funnel marketing baseline conversions through optimization
  • Innovation on effective demand generation programs

Job:

Marketing

Job Level:

Manager_2

Hewlett Packard Enterprise is EEO F/M/Protected Veteran/ Individual with Disabilities.

HPE will comply with all applicable laws related to the use of arrest and conviction records, including the San Francisco Fair Chance Ordinance and similar laws and will consider for employment qualified applicants with criminal histories.


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