Senior Marketing Communications Specialist, Small-Medium Business

Senior Marketing Communications Specialist, Small-Medium Business

Job Description:

HPE Financial Services helps customers determine smart and effective ways to invest in technology to make their business great. Helping customers change the economics of IT, HPE Financial Services delivers a full range of leasing, financing and lifecycle asset management services. The company develops financial solutions that enhance customers' ability to deploy an IT infrastructure that meets their needs today – and into the future.

The communications manager will be responsible for the design, development and execution of go-to-market (GTM) marketing plans for the Small to Medium Business (SMB) customer segment. Key activities include the assessment of customer insights and identification of target segments for company's products, services and solutions offerings through a close partnership with the sales force, relevant partners and customers. Identify and assist in the establishment of third-party relationships designed to provide offerings throughout products, services and solutions lifecycle to a specific segment or industry. Maintain industry or customer segment relationships and serve as internal customer segment or industry expert.


  • Development of value proposition, messaging architecture and market positioning for HPEFS in the SMB segment
  • Develop and deploy segment-specific marketing communication strategies/plans to support HPEFS SMB strategy and leveraging broader HPEFS Marketing plans. Such plans would need to include:
  • SMB-specific content strategy
  • Digital/Social-Media program
  • Customer references and testimonials
  • New solution launches and promotions
  • Awareness and demand generation campaigns
  • Partner marketing
  • Develop and produce marketing communications content including: video, audio, written (e.g white papers), digital e.g social media posts, blogs and infographics etc .
  • Project manage and coordinate deployment of routine communications programs designed to establish reliable source of demand/awareness for partners and sales to leverage. Coordinate and manage periodic communications campaigns designed to establish HPEFS differentiation with SMB customers.
  • Build strong and productive relationships within HPE and HP counterparts to ensure integration of FS programs and solutions into major GTM and demand-generation programs for SMB
  • Track results and measure impacts to establish most effective means of customer and channel partner engagement. Ensure organizational closed-loop analysis and champion indicated actions to senior leaders.
  • Collaborate closely with other members of the HPEFS marketing & communications team to leverage existing marketing assets, align messaging and optimize production. Coordinate and align globally across the financial services business to ensure consistent approach to SMB communications is taken

Education and Experience Required:

  • BA or BS in Marketing or related field; MBA preferred.
  • 3+ years SMB marketing experience
  • 7+ years marketing & communications experience
  • Experience working in IT and/or Financial Services industry

Knowledge and Skills:

  • Mastery knowledge of marketing principles, practices, tactics and tools and customer insights in specific industry or customer segments.
  • Mastery knowledge across marketing mix and vehicles.
  • Strong collaboration skills
  • Strong partner focus, including experience with partner marketing.
  • Excellent written/oral communications and analytical skills.
  • Excellent interpersonal skills; ability to build, manage and influence virtual teams.
  • Excellent negotiating skills.
  • Ability to interface effectively with all levels of management and functional disciplines.
  • Excellent influencing, consensus-building and conflict-resolution skills.



Job Level:


Hewlett Packard Enterprise is EEO F/M/Protected Veteran/ Individual with Disabilities.

HPE will comply with all applicable laws related to the use of arrest and conviction records, including the San Francisco Fair Chance Ordinance and similar laws and will consider for employment qualified applicants with criminal histories.

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