Senior Director, Aruba WW Sales Strategy & Planning

Senior Director, Aruba WW Sales Strategy & Planning

Job Description:


Key responsibilities include, but are not limited to:

Sales Planning

  • Lead annual planning process (top down and bottoms up) in conjunction with Finance
  • Oversee quota deployment alongside with Finance and Sales teams
  • Support development and delivery of Sales Quarterly Business Reviews (QBRs) with HPE leadership
  • Collaborate with Enablement team to oversee implementation of Sales Planning

Sales Analytics

  • Define set of analytics and filters (e.g., geo, channel, product, vertical) to be used to track Sales performance. Collaborate with Analytics Lead to develop roadmap to implement proposed solution
  • Continuously track sales performance and identify areas of improvement
  • Coordinate with Sales Ops and Sales Leadership to drive agreed upon performance improvement initiatives

Sales Comp

  • Lead review, design, and syndication of sales comp plan (all levels)
  • Collaborate with Sales Ops and Sales Leadership teams to resolve issues on sales comp implementation
  • Drive continuous improvement of Sales Comp tools to resolve identified issues

New Coverage Model

  • Quickly learn about Aruba's GTM approach across different geos / channels / products / verticals
  • Constantly identify opportunities for improvements and drive optimization of existing GTM model (incremental)
  • Lead effort to redesign our Sales Coverage Model (transformational)
  • Design strategy to support launch of new products and services (including conversion to subscription model)


  • Ensure close tie in with other key groups within Aruba, including: eStaff, Sales Ops, Sales Leadership, Finance, Marketing, etc.
  • Drive conversations around the Change Management required to execute proposed plans
  • Help design and build Sales Strategy team


Business Planning

Job Level:


Hewlett Packard Enterprise is EEO F/M/Protected Veteran/ Individual with Disabilities.

HPE will comply with all applicable laws related to the use of arrest and conviction records, including the San Francisco Fair Chance Ordinance and similar laws and will consider for employment qualified applicants with criminal histories.

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