Partner Marketing Manager

Drive alignment of Platinum Partners to the 4 Transformational Areas using Market Development Funds (MDF) to position HPE as the best solution for HPE Partners and their customers. Grow HPE share of wallet with existing partners. Drive leads and opportunities to Partners, to grow their number of Net New Logos, and ultimately grow HPE’s business with the Partner. Engage and incent Partners to report MGO to HPE for closed loop pipeline reporting at HP.

Partner Marketing Manager role on the EG NA Channel Marketing team will manage MDF to drive demand with Platinum Partners, enabling HPE Partners to unseat the competition and grow market share. MDF planning and Partner Management requires tight integration with the HPE Partner Sales. While the overall goal is to drive demand across the 4 Transformation Areas to deliver better business outcomes; some interaction with the HPE business units will be required to best represent the products within the solutions within the Transformation Areas.


  • Develop/execute/evaluate channel marketing strategies and tactics that drive revenue, share gains and customer/partner engagement
  • Develop and secure approval for program (MDF and “other”) plans and budgets
  • Relationship skills to quickly drive results in region for HPE Sales & Marketing
  • Ability to work with an outside Agency to drive campaigns with Partners
  • Direct cross-functional, cross-organizational teams and agencies as needed to deliver compelling offers
  • Track/report program/campaign metrics/ goals/benchmarks
  • Share best practices
  • Closed-loop post-analyses for campaigns and identify & recommend changes (as needed)

Minimum Qualifications:

  • Bachelor’s Degree in Marketing or related field or equivalent experience; Master of Business Administration (MBA) preferred
  • 5 years partner and/or channel marketing experience
  • Account Management experience
  • Experience working with senior executives
  • Expert knowledge of marketing principles, practices, tactics and tools
  • Thorough knowledge of working with large partners and managing product/ service/solution lifecycle
  • In-depth knowledge of industry and customer segments and demand generation program
  • Excellent written/oral communications and analytical skills
  • Excellent interpersonal skills; ability to build and manage virtual teams
  • Excellent negotiating skills
  • Ability to interface effectively with all levels of management and functional disciplines
  • Excellent influencing and consensus-building skills

Preferred Qualifications:

  • Sales experience a plus but not required
  • Experience with and Aprimo
  • Experience in the High Tech industry
  • Experience and knowledge of Hewlett Packard Enterprise products and solutions

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