Digital Analytics and Machine learning Specialist

Hewlett Packard Enterprise creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. HPE brings together a portfolio that spans software, services and IT infrastructure to serve more than 1 billion customers in over 170 countries on six continents. HPE invents, engineers, and delivers technology solutions that drive business value, create social value, and improve the lives of our clients.

Learning does not only happen through training. Relationships are among the most powerful ways for people to learn and grow, and this is part of our HPE culture. In addition to working alongside talented colleagues, you will have many opportunities to learn through coaching and stretch assignment opportunities. You’ll be guided by feedback and support to accelerate your learning and maximize your knowledge. We also have a “reverse mentoring” program which allows us to share our knowledge and strengths across our multi-generation workforce.

The team at HPE provides world class decision support driving profitable growth and exceptional shareholder value through our commitment to operational excellence, people development, and innovation. We provide accurate and timely financial information meeting the company’s regulatory and fiduciary responsibilities with unwavering integrity•

Apply statistical techniques to develop models of customer behavior such as response and buying patterns, internal market sizing, share of wallet, opportunities

  • Identify/develop metrics/ benchmarks and provide insight behind the information in the performance dashboard
  • Champion the utilization of common marketing processes and languages
  • Implement marketing processes and tools such as Marketing Resource Management (MRM), Customer Relationship Management (CRM) and Customer Knowledge Management (CKM)
  • Work with Information Technology (IT) and end users to design, publish and maintain analytical reports to make key customer and marketing information available to sales, marketing and business owners
  • Analyze historical financial and operational metrics, such as business seasonality, lead, sales pipeline conversion rates, to drive action planning
  • Manage marketing projects to meet timelines and ensure that the project is useful for all stakeholders
  • Support and maintain marketing and sales policies with a particular focus on specific product line and/or region in compliance with local regulations
  • Plan and execute marketing program and campaigns
  • Drive and evaluate marketing programs that generate revenue and share
  • Align marketing programs to investment

Education and Experience Required:

  • Business Analyst (BA) or Bachelor of Science (BS) in Marketing or related field; Master of Business Administration (MBA) preferred
  • 5 years marketing and/or project management experience
  • Experience in Marketing Resource Management (MRM) or Customer Knowledge Management (CRM) applications; statistics background a plus

Knowledge and Skills Required:

  • In-depth knowledge of marketing principles, practices, tactics and tools
  • Working knowledge of marketing activities and practices and procedures
  • Familiarity with and/or experience in business and marketing strategies
  • Excellent written/oral communications and analytical skills
  • Strong interpersonal and project management skills; ability to manage virtual teams
  • Strong negotiating skills
  • Ability to interface effectively with multiple levels of management and functional disciplines
  • Strong ability to influence/ drive consensus

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