Strategist, Integrated Media (XN160-854)

Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time.

Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation. The following are the responsibilities and duties of the Supervisor. This is not an all-inclusive list and will vary by account assignment.

Responsibilities

The Strategist provides the client with the most effective media plan recommendation to ensure that the client's goals are met. A day‐to‐day steward on assigned brands. The Strategist is develops and maintains an intimate knowledge base of their clients' business and ensure that all client media requirements are executed in a timely and accurate manner.

Media Strategy

  • Participate in strategic planning philosophy
  • Seek a consumer‐centric view in all strategic thinking Ideas
  • Provide point‐of‐view on various media in the marketplace
  • Participate in brainstorming sessions
  • Create media plan recommendations and alternatives
  • Select media vehicles and determine scheduling
  • Investigate creative, innovative approaches to strategically reach
  • the target consumer
  • Analyze competitive activity in the marketplace
  • Generate tactical alternatives based on client needs and requests
  • Measure media performance to determine the extent to which the original objectives and strategies were met
  • Respond to the flow of client media‐related issues. Be aware of the need to create solutions and resolve problems
  • Ensure a good working relationship with account and client teams
  • Study demographic data and consumer profiles to identify desired target audiences
  • Handle any client requests – i.e. plan changes, budget changes, provide marketplace information
  • Meet with media sales reps and industry representatives on a regular basis to pursue ideas that are strategically aligned with the client's business
  • Attend internal and external meetings and presentations
  • Keep abreast of industry trends through advertising and media trade journals

Results

  • Execute the media plan
  • Generate tactical alternatives based on client needs and requests
  • Measure media performance to determine the extent to which the original objectives and strategies were met

Maintenance:

  • Respond to the flow of client media‐related issues. Be aware of the need to create solutions and resolve problems
  • Ensure a good working relationship with account and client teams
  • Study demographic data and consumer profiles to identify desired target audiences
  • Gather data
  • Handle any client requests – i.e. plan changes, budget changes, provide marketplace information
  • Meet with media sales reps and industry representatives on a regular basis to pursue ideas that are strategically aligned with the client's business

Media Expertise:

  • Attend internal and external meetings and presentations
  • Keep abreast of industry trends through advertising and media trade journals

Requirements

  • 1+ years of experience offline or digital media planning
  • A solid understanding of media , including Broadcast, Print, Outdoor and Digital (SEO, SEM, Social, Display, etc)
  • Strong team management and interpersonal communication
  • Ability to collaborate and work as part of a team
  • Strong presentation skills
  • Knowledge of syndicated research, ad serving, media billing tools a plus

Benefits

Benefits

Hearts & Science, an agency within Omnicom Media Group offers a generous time off package including paid vacation, personal days, summer Fridays as well as other benefits including Medical, Dental, Vision, 401K, and great opportunities for growth.

Diversity and Inclusion

At Hearts & Science, our people are our greatest asset. We are committed to fostering an inclusive environment that attracts, engages and retains the best possible talent. Our diversity of experiences, backgrounds, locations, viewpoints, and ideas is what makes us a great place to work and differentiates us as an employer of choice.

Our Commitment to Equal Opportunity

At Hearts & Science, we are committed to expanding opportunities for all employees without regard to race, color, religion, gender, age, national origin, sexual orientation, sexual identity, disability or any other characteristic. Each person is valued for their talents, expertise, experience and perspective.

We are an Equal Opportunity Employer


See Inside the Office of Hearts & Science

Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities designed to inform brand strategies with real-time insights. Hearts & Science also offers shopper marketing, marketing innovation, and content activation. The team works to aggregate effective reach and deliver the right message at the right time.


Back to top