Senior Business Unit Director, Strategy

Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time.

Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation.

We are a marketing agency that is pioneering the future of how brands and people will interact in the post-media world.

The Senior Business Unit Director, Strategy, acting as the strategic senior thought leader will:

  • Manage a successful, integrated team through high level strategic insights and analytics to drive marketing and media planning decisions for “C” level clients and marketing counterparts to deliver on marketing objectives
  • Be a champion for the brands they manage and continually strive to find innovative solutions that build the brand while fostering the client relationship
  • Provide expertise and leadership in performance marketing, across all channels: traditional, digital and emerging media
  • Lead and develop annual Account Plans and create clear accountability measures that ensure client and agency financial and business success
  • Represent and promote the interests of Hearts & Science internally and externally
  • Independently manage and grow the client’s P&L
  • Effectively motivate, lead and train the entire team to maximize shared objectives

Requirements

Key Competencies

Media/Business Acumen

  • Extensive knowledge of the media and marketing business, demonstrating a depth

in performance-based marketing results across all channels through ROI, Analytics, Brand strategic planning, and buying & planning National Media including: TV, OOH, Print, Digital/On-Line

  • 12+ years marketing and media experience, with a track record in being a category expert and business strategist
  • Demonstrated experience with Consumer Research and Tracking data both quantitative and qualitative
  • In-depth experience with integrated marketing programs including strategic development, analysis and implementation

Leadership/Client Partnership

  • Demonstrated leadership success in a previous senior client service and account management role
  • Articulating a clear and compelling vision to direct and maximize the team where

all roles and responsibilities are well defined, understood and managed

  • Takes appropriate risks and make tough decisions when required
  • A dynamic personality who can manage with a culture of “constructive conflict.”
  • Needs to be confident in their abilities and able to state the agency position on

sound facts

  • Maintains a high level of service to all clients, has credibility and a record of

delivering results

  • Expertise in marketing and sales; knowledge of marketing strategy and tactics; and consultative sales techniques
  • Relationship builder, demonstrating an ability to listen and respond to a wide variety of constituencies from CMO to Assistant Brand Managers
  • Track record of strength in business development and financial account growth
  • Exhibits sound business judgment to navigate through everyday client and team challenges and commands respect (and authority when needed)
  • Ability to foster an optimal environment for idea generation and creative innovation
  • 9+ years of previous experience managing and leading integrated teams

Financial Management

  • Experienced at managing budgets and the client P&L successfully
  • Able to forecast and develop an integrated Account Plan, collaborating with internal financial team
  • 10+ years of experience forecasting, planning and selling marketing or media programs which expand the relationship with the client

Communicator/Ombudsman

  • Strong communicator and presenter, able to present and articulate persuasive and cohesive presentations and points-of-view that ultimately close the sale
  • Ability to effectively resolve conflict, both internally among functions and externally with advertising agency partners and media partners
  • Ability to listen and motivate account team members to achieve shared goals
  • Trusted advisor to client counterparts that is seen as a vital part of their team; represent the voice of the client within Hearts & Science
  • Candid communicator who can organize, clarify and communicate complex ideas quickly, succinctly and accurately
  • to and from the client
  • to and from the creative agencies involved
  • among the team

Knowledge Management

  • Knowledge and understanding of client business/current issues and marketplace trends/emerging trends
  • Knowledge of Hearts & Science’s capabilities, including research and tools, analytics,

OMG business units

Required Skills

  • Director should ideally have extensive, diverse marketing and media experience on both the corporate and agency side and in media
  • Background in branding, direct response and customer experience management in addition to hands-on experience in leading successful, performance-based strategic campaigns that drive cost-per-action results.
  • Highly analytical and creative mind in strong communication skills with experience in building and managing a team through a use of excellent communication and interpersonal skills.
  • Possesses a desire for excellence and a passion to succeed in a fast moving and ever evolving environment where everyone is expected to be hands-on
  • Bachelor’s degree required

Benefits

At Omnicom Media Group, we offer a complex benefits package including medical benefits and Paid Time Off, as well as discretionary bonuses for select roles.

Diversity and Inclusion

At Omnicom Media Group, our people are our greatest asset. We are committed to fostering an inclusive environment that attracts, engages and retains the best possible talent. Our diversity of experiences, backgrounds, locations, viewpoints and ideas is what makes us a great place to work and differentiate us as an employer of choice.

Our Commitment to Equal Opportunity

At Omnicom Media Group we are committed to expanding opportunities for all employees without regard to race, color, religion, gender, age, national origin, sexual orientation, sexual identity, disability or any other characteristic. Each person is valued for his or her talents, expertise, experience and perspective.

We are an Equal Opportunity Employer


See Inside the Office of Hearts & Science

Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities designed to inform brand strategies with real-time insights. Hearts & Science also offers shopper marketing, marketing innovation, and content activation. The team works to aggregate effective reach and deliver the right message at the right time.


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