Senior Analyst, Marketing Science (XN200-263)

  • Translate data into clear, compelling, and actionable insights by leveraging advanced analytics tactics conducted by central resources
  • Aid in the development and execution of the measurement plan
  • Ensure timely follow through on all scheduled and ad hoc deliverables
  • With the leaders of the functional specialty teams, keep track of projects being run by the Functional Specialists to ensure they are done on time and to right level of quality
  • Aid in development of presentations to clients, including the results of analyses and research projects in a clear and insightful narrative, digestible by a lay person
  • Aid in understanding of consumer and marketplace behaviors, particularly those that most impact business and marketing goals
  • Collaborate with marketing partners and strategy teams to understand business and marketing objectives and develop analytics approaches to meet those objectives
  • Evaluate data and research/analytics vendors for client needs or as they approach clients
  • Work with third party research/analytics vendors to design and set up projects for clients

Lead, mentor, and train junior analyst(s)Requirements

Bachelor's degree in statistics, mathematics, economics, engineering, information management, social sciences or business/marketing related fields.

At least 1-2 years of experience in a quantitative data driven field

Very strong excel skills (Vlookups, Pivot Tables, Macros and other advanced functions)

Experience with delivering and operationalizing reporting solutions for clients

Strong understanding of the media environment, particularly in regards to planning, strategy and implementation. Should also be familiar with major players on the vendor side.

Excellent communication skills are a must

Familiarity with at least some of the following tools: marketing technology (e.g. Data Management Platforms), ad-serving (e.g. Google DCM, Atlas), web analytics (e.g. Google Analytics, Adobe Analytics), social (e.g. Facebook Insights, Twitter Insights, Crimson Hexagon)

Knowledge and experience with syndicated research sources/tools (e.g. ComScore, Nielsen, GfK MRI, Simmons, etc)

Preferred:

Understanding of marketing mix modeling/econometric analysis and/or other branches of market research (custom survey research, advertising testing or tracking, new product research, etc.)

Experience with advanced data management programs (SQL, Access, etc.)

Experience with other coding languages (Java, R, Python, etc.)

Experience with data visualization platforms (Qlikview, Plotly, SAS, Tableau, etc.)

Prior agency experience

Basic understanding of databases and Data Modeling

Passion for mentoring and coaching others


See Inside the Office of Hearts & Science

Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities designed to inform brand strategies with real-time insights. Hearts & Science also offers shopper marketing, marketing innovation, and content activation. The team works to aggregate effective reach and deliver the right message at the right time.


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