Audience Development Buyer

As the Audience Development Buyer, you will be working within the Audience and Partnerships Team to help develop and analyze campaigns to drive traffic to some of the top websites in the industry including: Best Products, Country Living, Cosmopolitan, Delish, Elle, Elle Décor, Esquire, Good Housekeeping, Harper's Bazaar, House Beautiful, Marie Claire, Redbook, Popular Mechanics, Road and Track, Seventeen, Town and Country, Veranda, and Woman's Day.

Responsibilities:

  • Launch and execute promotion of content programs
  • Create and manage campaign reporting and ROI reports to help optimize profitability
  • Work with the editorial and video teams to help source campaign ideas
  • Track campaign performance and build recap reporting to help shape future campaign strategy
  • Manage a variety of ad-hoc requests to deeper our understanding of how our brands are doing with our audience and competitive set


Requirements:
  • Hands on knowledge of social media platforms (Facebook, Twitter, Snapchat, Tumblr, Instagram, Pinterest, YouTube, to name a few)
  • 1-2 years of digital experience pertaining to paid social; experience with a media company is also a plus
  • Proficiency in Microsoft Office programs, especially Excel and Google spreadsheets
  • Attention to detail, ability to manage a variety of projects at once
  • Working knowledge of web analytics (Omniture and Google Analytics)
  • Experience with Facebook Insights
  • Experience organizing and interpreting datasets and metrics to tell a story
  • Comfortable in a fast-paced and changing environment
  • Excellent written and communication skills
  • Strong project management skills preferred
  • Self-starter with the ability to multi-task and with a proven ability to handle multiple deliverables with tight deadlines



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