Programmatic Sales Manager

Position at Corporate Technology

Programmatic Sales Manager

Hearst’s Core Audience division is looking for a Programmatic Sales Manager for our sales team. The primary responsibility is to focus on meeting and exceeding revenue and budget goals while focusing on driving profitable growth. The Programmatic Sales Manager will be responsible for all programmatic advertising revenue within the assigned list of accounts. The ideal candidate must be a digital and programmatic expert with a deep knowledge and understanding of the dynamics of programmatic sales offerings including electronic trading platforms, data-enabled products and sales process automation platforms.

The Programmatic Sales Manager will also working in close collaboration with each of the Hearst Divisions for integrated opportunities and with our Programmatic Services Group for operational needs. Consistent education surrounding the latest technology, trading platforms, marketing trends and metrics for success is crucial. Strong client and agency contacts are required.

Qualifications/Key Requirements:

  • 3+ years online media ad sales or advertising agency experience
  • In-depth knowledge of the unique dynamics of the marketplace, relevant advertiser segments, industry challenges, etc.
  • Proven ability to meet or exceed sales goals as determined by management.
  • Must possess a large database of digital agency, strategy and client decision-makers.
  • Must be proficient in identifying and establishing prospect lists and creating revenue opportunities.
  • Must be a problem solver and creative thinker able to develop solutions based on customer needs.
  • Must have excellent communication skills in all environments: email, phone and face to face.
  • Must be proficient in SalesForce (business management)
  • Working knowledge of Media Metrix, Comscore, @ Plan, Omniture.
  • Account Management proficiency from RFP to IO actualization.

About the Company:

Core Audience is the data and programmatic solutions division at the Hearst Corporation. We’re a fast-growing start-up within one of the largest and most successful media and information services companies in the world. Our Core Audience CONNECT platform drives audience engagement at scale; transforming consumers into customers using data science, cross-platform reach, dynamic ad experiences, and insights-driven optimization. The Programmatic Sales team creates high value solutions for advertisers by engaging the key audiences of Hearst’s premium sites through optimized media placements.

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