Marketing Manager, Hearst Magazines Digital Media/Luxury & Fashion

As an integral part of the Hearst Digital Media marketing organization, the Marketing Manager will create compelling programs that meet client objectives while driving digital revenue across Hearst's Fashion & Luxury and Young Women's sites: Harper's BAZAAR, ELLE, Marie Claire, and Town & Country, as well as Cosmopolitan, and Seventeen.

ROLE & RESPONSIBILITIES
• Ideate and develop custom solutions in response to digital RFPs
• Collaborate with Sales, editorial, and Operations to bring digital solutions to life
• Attend client meetings
• Develop luxury category and client expertise, sharing knowledge and best practices across the larger marketing team
• Envision new ways for advertisers to connect with our consumers-through Snapchat, Facebook or Instagram, always thinking through new ways to innovate
• Facilitate turnover of sold digital program to Project Manager
o Stay connected to sold programs throughout the execution phase to ensure quality of execution and program success

IDEAL CANDIDATE
• Can synthesize client objectives to determine the right strategy
• Thrives in a dynamic and fast paced, high volume environment focused on both internal and external selling of ideas and concepts
• Is passionate about digital and social and seeks out new innovations and ideas for brands to connect with consumers
• 3+ years minimum in media marketing and advertising experience- extensive digital experience is a plus, and a Bachelor's Degree
• Creative, resourceful, proactive, self-starter, entrepreneurial spirit
• Strong Powerpoint, Keynote and Excel required; InDesign and Photoshop a plus
• Knowledge of comScore, Adobe Analytics a plus


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Michael M.

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