Marketing Manager, Hearst Magazines Digital Media/Fashion & Luxury

As an integral part of the Hearst Digital Media marketing organization, the Marketing Manager will develop creative and impactful marketing solutions that meet client objectives while driving digital revenue across Hearst’s Fashion & Luxury sites: Harper’s BAZAAR, ELLE, Marie Claire, and Town & Country.


  • Ideate and develop custom solutions in response to digital RFPs, collaborating with Sales, Ad Product & Solutions, Content Marketing, Ad Operations, Media Planning, and Project Management
  • Liaise with Magazine colleagues throughout the process, imparting digital expertise on integrated sales and marketing brand teams
  • Bring digital solutions to life in a compelling pitch deck that strongly articulates the reason for and benefit of the proposed strategy
  • Attend client meetings to present digital opportunities as needed
  • Develop expertise at a category and client level and share knowledge and best practices across the larger marketing team
  • Help develop and refine the overall go to market messaging and presentation for the Fashion & Luxury business unit
  • Envision new ways for advertisers to connect with our consumers via ad product, content programs
  • Participate in the creation of sales strategy against a client or relevant category, and create proactive opportunities
  • Facilitate turnover of sold digital program to Project Manager. Stay connected to sold programs throughout the execution phase to ensure quality of execution and program success
  • Stay abreast of the marketplace competition and digital innovations


  • Can quickly synthesize an array of objectives and inputs to determine the right, executable solution
  • Understands and has relevant experience with advertisers looking to reach women
  • Thrives in a dynamic and fast paced, high volume environment focused on both internal and external selling of ideas and concepts
  • Has superior written and verbal presentation skills, and is comfortable interfacing with internal and external clients
  • Is resourceful, solution-focused and a multi-tasker
  • Has strong prioritization and time management skills (manage to multiple deadlines and meeting requests across departments)


  • 4+ years Digital Media Marketing and Advertising experience and a Bachelor's Degree
  • Proven experience solving advertiser objectives in a media and content environment.
  • Strong knowledge of digital sales and marketing dynamics and processes
  • Proactive attitude; creative, entrepreneurial spirit
  • Strong Powerpoint, Keynote and Excel required; InDesign and Photoshop a plus
  • Knowledge of comScore, Adobe Analytics a plus

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