Associate Manager, Media Buying and Audience Development

As the Associate Manager, Media Buying/Audience Development, you will be working within the Audience and Partnerships Team across some of the top magazine brands in the industry including: Car and Driver, Country Living, Cosmopolitan, Elle, Elle Décor, Esquire, Good Housekeeping, Harper’s Bazaar, House Beautiful, Marie Claire, Redbook, Popular Mechanics, Road and Track, Seventeen, Town and Country, Veranda, and Woman’s Day.

Job Description:
Your responsibilities will include but not be restricted to:

· Creating paid media campaigns on social platforms including Facebook, Instagram, Pinterest, Twitter, and YouTube
· Optimizing campaign spend on a daily basis by analyzing content performance and A/B testing creative and copy
· Understanding and reporting on the latest trends in customer acquisition
· Providing recaps and insights into the performance of content marketing campaigns that tell the story and provide insights into future performance
· An understanding of publisher KPIs and how to marry those with client KPIs and speak confidently about the two

Requirements:
· Understanding of social media analytics and audience metrics
· Design experience (Photoshop, Adobe suite) highly preferred
· Knowledge of media buying and differences between CPC and CPM campaigns
· Experience with Facebook Power Editor/Ads Manager and Google AdWords highly preferred
· Effective communication and presentation skills
· Strong project management skills
· Experience at a media or content company/publisher a plus
· Strong and demonstrable writing and editing skills


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