Hearst Autos

Strategic Performance Manager

3+ months agoSan Francisco, CA

Strategic Performance Manager

The Strategic Performance Manager is an advocate for the business and its clients as a proactive strategic resource. The Strategic Performance Manager is an integral part of the sales and fulfillment teams, leading in collaboration or creation of customer onboarding, reporting, long-term customer retention, campaign success, and growth. The right candidate for this position understands all facets of digital marketing. Is driven by data and analytics and thrives on creating customer relationships and effective marketing campaigns, that ultimately lead to renewals and increased market share.

Primary Responsibilities

  • Collaborate with team members to strategically set up and launch campaigns
  • Understand customers' goals and KPIs to recommend campaign optimizations
  • Determine tracking strategies needed to tell a campaign's true story - customer journey
  • Review campaign results and make positive changes when needed. Identify and anticipate potential issues and proactively deliver solutions.
  • Assist in preparing and presenting monthly campaign reports to customers
  • Collaborate with team to provide recommendations that improve technology, workflow, and client experience
  • Partner with sales teams to identify potential services to deploy that meet the business/marketing objectives of the client with the goal of generating additional revenue
  • Demonstrate ability to lead onboarding calls, kickoff meetings, post-mortems, and ownership of digital campaign success
  • Launch, build and optimize campaigns within our DSP theTradeDesk as needed for specialty account
  • This position can be locally remote and the ideal candidate will be located within the SF Bay area or willing to commute or relocate to the region.
Key Competencies
  • Project Management & Account Management Skills required
  • Must possess strong time management, follow-through and organizational skills
  • Proactive & Resourceful
  • High digital acumen, expert on digital tactics and tracking strategies
  • Strong team player
  • Problem Solver and Strategic Thinker
  • Expert in Google Analytics
  • Expert in Tracking Pixels and ROI attributions and tracking the customer journey
  • Accountability to self & team
  • Strong Customer Service Skills, Previous customer service experience desired
  • Proficient with Google Docs suite
  • Working knowledge of MS Office with specific understanding of Excel functions and features
  • Proficient in Salesforce
  • Must be able to multitask in a fast-paced environment
  • Analytical, tactical, and a detail-oriented self-starter
  • Previous experience with video file/formats or implementing video campaigns, a plus
  • Strong team player with accountability and able to work in a highly collaborative environment
  • Ability to think "outside the box" and quickly come up with solutions under pressure
  • Strong written (tickets, email), verbal communication and interpersonal skills
  • Able to relay technical information (campaign implementation related) to non-technical people
As part of its continued efforts to maintain a safe workplace for employees, Hearst Newspapers requires that all employees who receive a written offer of employment on or after November 12, 2021, be fully vaccinated (as defined by the CDC) against the coronavirus by the first day of employment as a condition of employment, to the extent permitted by applicable law. Hearst Newspapers will consider requests for reasonable accommodations due to medical, including pregnancy or a pregnancy-related condition, and/or religious reasons on an individual basis in accordance with applicable legal requirements.

Client-provided location(s): San Francisco, CA, USA
Job ID: hearst-2012051