Hearst Autos

Paid Media Manager

3+ months agoLondon, United Kingdom

Hi, we're iCrossing. As a digital marketing agency, we've seen the profound effect digital has had on marketing and believe that if brands don't focus on digital today, it may soon be too late. That's why we deliver digital step change for our clients through simple, smart thinking; we call this Change. Made Simple.

The most important factor in creating this change is our people and we're looking for passionate, talented change-makers to join our growing team.


Paid Media managers are leaders across paid media and we are currently looking for a manager with a strong grounding in both PPC and Paid Social to join our Paid Media division. This role There is the opportunity to develop and drive strategy on client accounts and ensure we continue to be best in class for our paid media offering, whilst working within the Paid Media department to develop our native and best practice approach. You will be joining a division within iCrossing whose 2021 strategy is to grow. A team who primarily work on enterprise size clients and will be expected to get involved in all aspects of paid media activity!

Day to day:

• Creating enterprise level PPC and PSoc strategies for our clients to deliver against client objectives across Google Ads, Bing Ads, and Facebook and other social media platforms

• Creating and briefing a pipeline of tasks to develop an account with fresh ideas and thinking

• Leading client meetings and calls as the paid media lead on the account

• Keeping up to date with industry news & sharing opinions on industry developments within the team and with clients, providing your viewpoint of changes

• Mentoring analysts within the team to ensure that they develop a wealth of experience within PPC and PSoc.

• Resolving personal and professional challenges that may occur within your team

• QA of all analyst output to ensure it meets the high standards that iCrossing expect

• Providing top level insights to clients on current performance and areas to grow in the future

• Interviewing and induction of new analysts to the team

• Galvanising the paid media team with your prior knowledge, fresh thoughts and enthusiasm

• Consistently performing at an advanced level of PPC and PSoc competency

• Lead the up selling of existing clients with additional services and solutions

• Working on-site with clients to assist in building trust and relationships with PPC and PSoc managers client side

• Contributing to pitch material and, in some cases, attending pitches

• Leading training sessions as well as presenting case studies internally

• Working with Paid Media experts internally or at a third-party agency to deliver parity across Paid Media channels for our clients

• Working with the SEO team internally or at a third-party agency to deliver on a Total Search approach of our clients

• Working alongside other paid media managers to ensure all members of the team have the same training and experiences.


To succeed in this role, you'll need a combination of leadership, strategic and problem-solving strengths. Your core competence will be in understanding the dynamic landscapes of PPC and Paid Social - and knowing how to form strategies for both PPC and PSoc to maximise client results. You will be flexible in your approach and always searching for new solutions and new techniques.

• Strong management experience with the ability to mentor, assist and develop the analysts within your team

• Ability to create industry leading strategies across PPC and Paid Social for our clients

• Experience of developing the ways of working and processes within the paid media team.

• Extensive knowledge of account management and account development through Google Ads, Bing Ads, Facebook, Pinterest and other social media channels.

• Demonstratable experience of delivering results through both PPC and Paid Social for clients through innovative strategies

• Strong oral & written communication skills and the ability to work as part of a team

• Exceptional time-management and organisational skills

• Ability to receive constructive feedback but also can give constructive feedback out other team members

• Confident public speaker with the ability to present both internally and to clients

• A strong grasp of PPC and Paid Social tools and analytics packages


We empower our people to create positive change for clients and themselves. We offer iCrossers a long list of benefits, many of which you'll see everywhere, but here are some of the highlights:

  • 'Flex 10': reduced 'core' working hours, creating flexible hours to suit you
  • Remote working, hybrid and office working options: by Q4 2021 we anticipate min. 2 days a week office working, other options can be discussed dependent on role
  • Offices in great locations; Brighton: our newly redeveloped office is in the Lanes, 2 minutes' walk from the sea, London: in Leicester Square with restaurants, theatres, film premières and bars on your doorstep, and Cardiff in Tramshed; an exciting, collaborative space in the centre of the city.
  • Pension scheme: we match your pension contribution up to 6%
  • Healthcare plan and Digicare app with access to professional mental health support, nutritional advice, health screenings and a digital GP
  • High quality skills and personal development training provided by iCrossing, our parent organisation Hearst and external facilitators
  • Professional financial and pension advice
  • Early Finish Fridays on the last Friday of every month
  • Study leave of up to 5 days per year
  • Charity days: 5 days per year to undertake work on behalf of a charity
  • Enhanced Maternity, Paternity and Adoption pay
  • Regular socials and more!

Job ID: hearst-2011341