Digital Product Analyst
We're Hearst Autos and we are going to change the way consumers buy automobiles. With a recognized brand Car & Driver, and the best editorial team in the automotive industry, we're cutting a new path! We are looking for entrepreneurial-minded thought leaders across many disciplines. And, we mean business.
Do you want to help shape the future of audience and product analytics for a multi-million dollar media company? Do you want to assist in building a data and reporting strategy that will lead the way to industry-leading audience and product analytics? Do you enjoy a start-up orientated environment? If you are looking for your next opportunity to expand your career, come join Hearst Corporation.
As a member of the Audience & Product Analytics team, this role will be responsible for the development of data and reporting strategies. The role will report directly to the Senior Director of Audience & Product Analytics at Hearst Corporation.
-Develop data and reporting strategies, including product scorecards, team dashboards, and audience reports, sales reports, and client-facing reports
-Coordinate reporting across multiple data platforms, including website data, audience data, product data, and ad serving data
-Work with Sales, Business Partners and Clients to translate business problems to actionable reporting, analysis, and insights
-Partner with Product Directors and Product Owners to identify, document, and evaluate KPIs and metrics needed within the product development lifecycle
-Work with Data Scientists to provide business requirements for automated analytics reporting
-Experiment with emerging technologies related to analytics and data visualization
Qualifications and Experience
-Bachelor’s degree in Business Administration, Economics/Finance, Marketing, or Statistics. Advanced degrees preferred.
-Experience with data and analytics platforms, including website data, audience data, and ad serving data
-Experience with site and product monetization and/or yield management
-Expertise in Excel with proficiency in Access and PowerPoint
-Experience or basic knowledge of agile methodologies
-Team player who wants to both teach others and learn from others
-Experience solving problems using analytical reasoning and analytical tools
-Proactive, strategic thinker who has an ability to anticipate needs
-Ability to communicate complex ideas/topics clearly and concisely to all levels of the business
-Passionate about data, analytics, story-telling, and driving business solutions
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