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Hearst Autos

Analyst, Pricing & Yield

New York, NY

Why Hearst Magazines?

Hearst Magazines is one of the largest publishers in the world, with more than 25 brands, including Cosmopolitan, ELLE, Esquire, Good Housekeeping, Harper's BAZAAR, and Popular Mechanics. We reach more than 150 million people every month in the United States alone. But we're more than just our magazines. We engage our audience across all mediums and channels - print, digital, video and social - with sophisticated content creation, distribution and data capabilities. We create, package and sell products with cutting-edge technology and proprietary platforms. Together, we are reinventing publishing for the 21st century.

Your Impact

As Analyst, Pricing & Yield, you will be an expert on our sales systems and the data they generate to analyze our ad sales process. You'll develop reporting and communicate insights to help drive new strategies to grow revenue.

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In the role, you will dive into data, build reports and communicate opportunities to our stakeholders. Insights can create outcomes, and we aim to provide intelligence to help drive collaborative discussion and prioritization across the Revenue operation.

What You'll Do

The Analyst, Pricing & Yield will focus on good deals for our advertisers and smart business practices for the company with insights based on our sellable opportunities.
  • In pre-sale stages, they respond to inbound pricing requests from our Client Success teams, advising on media math to reach advertiser goals. They help enforce business rules related to rates, margins, discounting and makegoods with the Manager, Pricing & Yield.
  • Collaborate with Account Management team to ensure our processes and rate cards are helping to support strong deals. They will work to identify areas for improvement to increase our ability to quickly respond to market trends and requests.
  • In post-sale stages, they assist with the insertion order approval process to identify potential risks in IOs/media plans prior to signature. They understand the importance of proper inventory reservation processes and how this impacts overall yield.
  • They will work with Campaign Management and Client Success teams to monitor performance to track pre through post sale delivery and tracking revenue at risk.
  • Partner with Finance teams to balance needs between financial reporting, and operational analysis, insights, and recommendations.
  • Develop and maintain a clear understanding of all primary source data: SalesForce (CRM), AdPoint (OMS), ad server data transfer files (GAM), and any other sources that help us better understand how our advertisers meet our audiences.
Who You Are
  • 1-2 years advertising yield or analytics experience. Minimum 3-4 years in media, advertising required.
  • Experience building media plans and managing campaigns for a digital publisher is preferred.
  • BA/BS degree in Business, Economics, Mathematics, or equivalent practical experience. Masters Degree preferred.
  • Deep understand of digital web analytics, audience and automated buying channels.
  • Must have strong written and verbal skills.
  • Highly competent user of Excel, Salesforce
  • and other reporting platforms.
  • Ability to "see past the numbers", adapt to change and effectively explain concepts to audiences with varying levels
    of experience/understanding
This role requires the position to be located in New York with an in-office presence of 3+ days a week.

The base salary for this role is between $64,000 to $75,000 annually. The actual base pay offered is dependent upon many factors, such as: transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.


Client-provided location(s): New York, NY, USA
Job ID: hearst-2021077
Employment Type: Full Time