Doctor Lifecycle Marketing Lead
HealthTap is hiring a Doctor Lifecycle Marketing Lead!
Our mission is to help people live healthier, happier, longer lives. HealthTap is the world’s first global health practice. We connect millions everywhere with the most trusted doctors and health advice–from any mobile device or computer. Launched in 2010, we are the world’s fastest growing virtual care company, and our products are used by hundreds of millions of people. We’re based in Palo Alto, founded by successful serial entrepreneurs passionate about making a positive difference in the world. HealthTap is a World Economic Forum Technology Pioneer, and the world’s first Global Health Practice delivering immediate, world-class healthcare 24/7 from Query to Cure. Our founders come from Stanford, Yale, and IIT, and our team is composed of people from top schools like Stanford, Berkeley, CMU, and IIT. Our team is entering growth-mode, and we need sharp talent to help us take HealthTap to the next level.
Optimize the distribution of content throughout numerous online and offline marketing channels to facilitate the engagement and retention of doctors on the HealthTap platform.
You will join a quickly expanding marketing team that has exciting targets for the growth of our medical practitioner network and their level of engagement. You will have significant responsibility in driving the activities that will enable us to hit our targets. You will be a part of the quantitative, operational engine of the Medical Experts acquisition and engagement marketing team. You will be responsible for the setup, execution, and rigorous assessment of numerous campaigns on various marketing channels. Together, the team covers traditional and non-traditional online and offline channels. Through constant and data-driven experimentation, your efforts will continually drive more efficient and higher levels of engagement and retention. This role reports to the Medical Experts Product Marketing Manager and will work closely with all members of the Medical Expert team.
- Manage the daily operations of multiple engagement marketing channels from start to finish and in line with HealthTap’s campaign schedule
- Develop segmentation and testing strategies to drive higher rates of engagement for your marketing channels
- Continuously conduct experiments (A/B tests, etc.) to optimize the channels you are responsible for
- Analyze campaign results; translate data into key insights and recommendations to drive future content distribution strategy
- Work closely with content marketing and fellow channel marketing specialists to ensure the execution of our cohesive, integrated cross-channel content marketing campaigns
Required Skills & Attributes
- Are passionate about the HealthTap mission!
- Enjoy operating independently and with extreme ownership over what you do
- Are entrepreneurial, scrappy, and thrive in a fast-paced startup environment
- Are singularly focused on achieving your goals and continuously improving your approaches
- Are detail oriented
- Have experience with marketing through a variety of online and offline channels
- Possess outstanding communication skills, both written and verbal
- Adopt a creative, innovative approach anchored in data
- Take an experimentation-heavy approach to everything and thrive in a metrics heavy environment
- Love play around with data and mining it for insights
We are looking for past experience and knowledge of best practices in the following areas:
- Expertise in data-driven marketing and customer segmentation
- Experience in creating and executing integrated content marketing campaigns
- Execution based on customer segmentation and personas
- Close collaboration with product marketing and content marketing
- Experience executing rigorous A/B experiments; knowledge of the associated best practices and tools
- Experience with the development of new marketing channels
- Demonstrated success and optimization in a wide variety of online and offline marketing channels
- Strong understanding of paid and organic media channels and how they relate to content and campaign promotion
- 2+ years highly quantitative marketing experience, ideally in a B2B software environment
- Undergraduate degree, preferably in a quantitative field
- Experience in healthcare or working with medical professionals a plus
- Mission-driven company. Your work will literally save lives!
- Catered lunch, dinners, and healthy snacks
- Subsidized gym membership
- In-office massages
- Medical, dental, and vision insurance
- Competitive compensation and equity
- Diverse work culture (Visa sponsorship is available)
- Dog-friendly office
More about us
- We connect people with trusted doctors and health-information, and deliver immediate, world-class healthcare 24/7 through video, voice, and text chat, directly from any mobile device or computer. You can read our Vision and Credo here.
- We are a fast-growing startup that's making a transformational impact (while helping millions worldwide). We value passion, intelligence, experience, tenacity, and diversity. Check out this short documentary.
- Ask to see our “Introduction to joining HealthTap” booklet!
- Our contemporary offices are based in downtown Palo Alto, in the heart of Silicon Valley, a short walk from the CalTrain Station. We’re opening a San Francisco office soon, too.
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