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Headway

Marketing Operations Manager

Remote

Headway is building a new mental healthcare system that everyone can access. We make it easy for people to find quality in-network mental health care by removing historic barriers faced by mental health providers, payers, and patients. 

1 in 4 people in the US have a treatable mental health condition, but the vast majority do not get the care they need. The primary reason is cost: the majority of therapists do not accept insurance, meaning paying for therapy is prohibitively expensive for prospective patients. This is where we got our start – Headway has built the first software-enabled network of therapists who accept health insurance, making it easy for therapists to grow their practices, and possible for patients to find quality care they can afford. 

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We launched in April of 2019 and are now powering 400,000+ appointments per month. To scale our vision, we’ve raised over $100 million in funding from a16z, Thrive, Accel, and Google Ventures.

Join us, and make an impact

As Headway’s first Marketing Operations Manager, you’ll play an integral role in evolving Headway’s provider marketing operations  & tech stack. Reporting directly into our Provider Marketing team, you’ll set the vision for marketing operations at Headway and start creating high quality marketing processes that help us acquire and convert tens of thousands of therapists as we build a new mental healthcare system.

You will: 

  • Build a 0 to 1 marketing operations strategy that sets our marketing function up to scale successfully
  • Create and execute on a marketing operations roadmap that drives measurable business outcomes
  • Own and improve our marketing tech stack (Marketo, Builder.io, GA, tag manager, etc); including hiring and managing a team of specialists
  • Manage the technical components of our paid channels – like setting up pixels and monitoring conversion events
  • Create and own internal processes that make our marketing team and campaigns more efficient 
  • Partner with our RevOps team to ensure that our marketing processes are aligned with sales processes

You will love this role if:

  • You’re detail-oriented and enjoy managing complex end-to-end processes
  • You’re extremely comfortable with a broad marketing tech stack, including Marketo
  • You’ve managed a marketing ops team and/or built a marketing ops function from scratch
  • You enjoy building new, cross-functional processes from scratch 
  • You’ve worked in health care or mental health care; bonus points if you’ve specialized in an SMB audience
  • You seek an environment that fosters individual growth through open-feedback and a high-autonomy
  • You thrive in the unknown, and seek out opportunities to dive into unfamiliar challenges, roll up your sleeves, learn new skills, and drive towards solutions
  • You are motivated by the opportunity to make an impact on one of our generation’s defining problems, accessible mental healthcare

We believe a team's strength is in its people, and we cannot achieve this mission without a team that reflects the diversity of this problem - across race, ethnicity, gender, sexuality, age, national origin, religion, family status, disability, military status, and experience.

Headway employees work remotely across the US, with the option to work from our NYC HQ. 

Headway is committed to the full inclusion of all qualified individuals. As part of this commitment, Headway will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact talent@findheadway.com.

Job ID: 4899462004
Employment Type: Other

This job is no longer available.

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