The Job
HBO Service Corporation seeks a Dir Partner Marketing for the General HBO Services-Partner Marketing department.
This Director position is part of Warnermedia-s Sales and Distribution (S&D) Department. The Director, Partner Marketing is responsible for the strategic vision and tactical execution of HBO Max, Cinemax and Turner Networks marketing across distribution partners.
The Director will work in close collaboration with MVPD Sales & Distribution teams to develop initiatives that support overall WarnerMedia subscriber, revenue, activation and engagement goals. The Director will lead a highly skilled team responsible for the planning and implementation of account specific marketing initiatives. The successful candidate will be a decisive problem-solver with a deep understanding of the Pay TV and media landscape along with a proven ability to execute and measure marketing effectiveness.
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The Daily
• Drive overall development and implementation of account-specific marketing plans that align with subscriber and revenue targets
• Constantly optimize marketing activities to improve return on investment and cost per activation
• Oversee the performance tracking and analysis of partner campaigns, deliver and present comprehensive partner recap resources
• Drive optimization of partner marketing mix, evaluate campaign effectiveness to maximize subscriber acquisition activity and deliver on ROI.
• Serve as the primary contact on all subject matters related to Partner Marketing strategy and initiatives
• Develop and leverage an in-depth understanding of HBO Max subscribers, specific to partners, in order to cultivate data-driven strategies that drive KPIs.
• Develop and maintain relationships with key marketing contacts and decision-makers across assigned partners
• Collaborate cross-functionally with S&D partner marketing teams including brand-facing, creative and POS teams to develop and maximize marketing initiatives with assigned partners
• Cultivate and manage relationships with internal stakeholders including Partner Management, various WarnerMedia marketing groups, Business Planning, Legal and Partner Operations. Maintain a constant flow of information between teams that is critical to the day-to-day business.
The Essentials
• 8+ years of strategic and tactical experience in subscriber acquisition, Distribution, Marketing, or other related work experience - Preferred
• Background in performance marketing or direct response marketing with demonstrated strong quantitative skills
• Deep expertise of media strategy, planning and implementation
• Demonstrated critical thinking skill and strong problem-solving skills - navigates effectively through difficult issues, builds required consensus to drive business needs and results
• Proven leader with experience in change management and developing quality teams
• Significant management experience
• Extremely effective communicator, presenter, influencer
Requisition #
185538BR
Area of Interest
Sales and Distribution
Industry
Film Production and Distribution
Location
United States - California - Los Angeles, United States - New York - New York
Position Type
Full Time
Business Unit
Domestic Distribution Group
Company Overview
WarnerMedia is a leading media and entertainment company that creates and distributes premium and popular content from a diverse array of talented storytellers and journalists to global audiences through its consumer brands including: HBO, HBO Max, Warner Bros., TNT, TBS, truTV, CNN, DC Entertainment, New Line, Cartoon Network, Adult Swim, Turner Classic Movies and others.
HBO is one of the most respected and innovative entertainment brands in the world, serving iconic, award-winning programming to 140 million subscribers globally. A subsidiary of WarnerMedia, HBO is the world-s most successful pay TV service with an extensive array of programming that includes some of the most notable titles to be on television, including drama series Succession®, Watchmen®, Westworld®, Big Little Lies®, Game of Thrones®, The Sopranos®, Band of Brothers® and The Wire®, as well as comedy series Barry®, Insecure® and Sex and the City®. HBO is committed to retaining and recruiting skilled and motivated employees, placing a priority on qualified team players who contribute to the diversity of their workforce. HBO offers competitive benefits to include medical, dental, vision, a matched 401(k) plan, flexible spending, a commuter benefit program and tuition reimbursement.
The Perks
• Exclusive WarnerMedia events and advance screenings
• Paid time off every year to volunteer for eligible employees
• Access to well-being tools, resources, and freebies
• Access to in-house learning and development resources
• Part of the WarnerMedia family of powerhouse brands
Warner Media, LLC and its subsidiaries are equal opportunity employers. Qualified candidates will receive consideration for employment without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.