Corporate - Chief Digital Marketing Officer

The Chief Digital Officer will be accountable for delivering company growth through evolving the digital strategy, developing the customer experience online and offline through collaboration, and leading the eCommerce P\u0026amp;L. The CDO will oversee the operations in the rapidly changing digital sectors including mobile applications, social media and related applications, and performance marketing. You will lead the way in development of enhanced CRM, expanded loyalty and personalization focused on improved customer retention and increased acquisition. You will be responsible for providing the organization with detailed analysis of market trends and developments. You will leverage data to drive insights to help the organization move forward. You must be obsessed about the customer, be able to influence the organization to do the same and will lead the development of the ever-changing technologies to react to and address consumer behaviors. We are looking for a CDO that can lead transformations quickly and broadly, have a strong bias for action, be a bold thinker and is able to build strong cross functional relationships.

Essential Functions:

Strategy

•\tDirect the development of the digital strategy. This should include core functionality, key partners and technology enablers.

•\tDevelop partnership and internal functionality to leverage data in decision making, build hypothesis driven test and learn culture to unlock potential of business and optimize performance.

•\tDrive acquisition strategy to grow customer base.

•\tPartner with the CEO to deliver the best customer experience in the business. This includes identifying competitors, opportunities for innovation, assessing marketplace obstacles and technical hurdles so the business continues to grow.

•\tDevelop and deliver a plan for people, new technologies and operations.

•\tExecute a CRM strategy driven by data that enables a deeper customer relationship with a focus on segmentation and personalization.

People

•\tCollaborate and communicate effectively with the other members of the leadership team, relentlessly putting the customer first.

•\tLead the overall eCommerce, digital and marketing teams.

•\tSupport building a performance driven culture with a consumer focus while improving employee engagement.

•\tDevelop, manage and curate a portfolio of key third-party relationships (agencies, service providers, consultants, etc.).

•\tLead cross-functional teams in the execution of a business intelligence and analytical approach to marketing.

Technology

•\tIdentify technology trends and evolving social behaviors that may support or impede the business growth; build action plans to address to continue Hanna's growth.

•\tImplement cross-channel CRM platform to drive efficiency and retention.

•\tDrive innovative solutions through digital channels to improve the customer experience that may not be achievable through traditional brick and mortar channels.

•\tExpand and enhance the company's store to consumer delivery capability.

•\tPromote the use of new technologies and techniques on your team and across the stores.

Requirements:

•\tMinimum of 15 years' experience in a digital leadership role, 8 years supervisory experience.

•\tSuccessful track record building and leading eCommerce product development - experience developing and executing digital retails experiences in a distributed environment including websites, apps and 3rd party experiences.

•\tExperience leading CRM strategy and results.

•\tDeep project management skills with a demonstrated track record of project planning, execution, tracking and post-mortem analysis.

•\tExceptional customer orientations to ensure the customer stays at the center of the multichannel experience.

•\tDomain knowledge that gives insight into customer behavior and translating it to a digital strategy.

•\tAbility to take a data-centric approach to improve decision making.

•\tExperience driving business results by utilizing business intelligence, segmentation and targeting.

•\tStrong financial acumen with the ability to direct execution and operational activities.


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