Marketing Director, Basic Books

SUMMARY:

The Marketing Director will orchestrate creative traditional and digital marketing initiatives for approximately new 60 hardcover titles per year; work with the Publicity Director to manage annual marketing budget; interface with Hachette sales team on both frontlist and backlist promotions; actively participate in the acquisitions process; mentor and lead the junior members of our marketing team; and create and oversee extensive backlist marketing initiatives.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

  • Develop and oversee title-by-title marketing campaigns for Basic Books
  • Develop and oversee academic marketing strategy
  • Supervise senior marketing manager and shared assistant
  • Edit and oversee process for in-house materials and fact sheets for sales meetings including Focus, Marketing/Planning, and Sales Conference
  • Oversee creation of two seasonal catalogs and two academic subject catalogs
  • Review and provide feedback on proposals in acquisitions meetings
  • Provide constructive feedback on book covers
  • Interact with sales on all promotions, including in-store and electronic price promotions
  • Work with special sales to develop organizational sales opportunities as well as author events
  • Oversee ONIX feed process and regular metadata updates
  • Oversee Basic website, including regular updates
  • Manage Basic’s presence at trade and regional shows and academic conferences
  • Develop strategic plan for ongoing marketing of Basic’s backlist, including reissues, metadata, AMS and instore promotions
  • Participate in inventory and first print decisions
  • Develop advertising plans and copy for relevant titles

KNOWLEDGE, SKILLS & ABILITIES REQUIRED:

  • Bachelor’s degree
  • Minimum 6 years of book marketing experience, ideally with expertise in backlist and academic marketing
  • Experience managing staff effectively
  • Strong background in digital marketing
  • Excellent communication skills (verbal and written)

 

 

 

 

 

 


Meet Some of Hachette Book Group's Employees

Jessica R.

Associate Editor

Jessica works with literary and licensing agents to find projects for Running Press to publish. After a title is acquired, Jessica and its author shepherd the book to completion.

Cindy D.

Senior Editor

Cindy proposes book ideas and concepts for Running Press to publish. After determining the cost and feasibility of publication, she works with authors to refine their manuscripts.


Back to top