Trade Marketing Manager

Your Responsibilities:
We are looking for Trade Marketing Manager - OTC ( FMCG )


Business Result

- Ensure company objectives are achieved by translating the overall brand strategies into an agreed and effective sales/sector strategy for all existing trade channels to maximize sales and profit
-Develop and implement the annual business strategies and plans with the objective of achieving business plan, distribution and merchandising for the trade channel
- Direct, advise, motivate and control trade marketing team to achieve personal and business objectives
- Complies with company policies, rules and regulations at all time
Key Deliverable

- Customer / Channel Business Plan
Trade Budget: IFRS, CAP monitor and control
Strategic Channel & Account

- Able to synchronize brand strategy and channel strategy into the execution in the stores to supplement the achievement of the maximum sales results including recommendation change to business strategy and tactics where necessary
Co-develop and implement the annual business -strategies and plans with the objective of achieving business plan, distribution and merchandising for the trade channel
- Participates in planning activities involving forecasting, new product development, pricing, distritbution and promotion concerning the trade channel
- Monitor all majors competitive activities and keep relevant company management aware of competitive activities (product development, pricing, distribution, merchandising and promotion)
- Able to understand and apply the category management as a strategic approach in executing the effective program in each account to deliver consumers objectives at in store category level)
Key Deliverables

- New product launch: Develop Trade Launch plan and sales launch
Price structure by channel / promotion price
Promotion evaluations
Special activities / product of trade by channel e.g., price off SKU, promotion on pack
Range review
Brand Level / Data Information

- Closing coordinate and monitor the budget for account plan with account manager/executive by balancing between brand strategies and channel strategies
- Analyze the information to digest for sales team from IMS, ACNielsen and Crystal
Category level
Account level
- Monitor margin/discount expenditure to ensure sufficient business awareness of trade investment levels
- Set up and maintain information base for all trade channels e.g., standard report
Signal and give the solution from data analysis
Coordinate communication with the sales team to provide more appropriate information
- Provide the specialist support to sales team
Trade bulletin
Sales performance reviews
Business development meetings
Key Deliverables

- Price analysis report
- FOC & Discount report monthly
- Trade Bulletin: monthly
- ACNielsen, IMS: round / quarter
Sales & Marketing monthly meeting
Competitor information

- Develop merchandising plan and manage merchandising activities to enhance market performance and brand communication
- Develop, prepare and manage trade POSM and related materials to ensure the implementation of trade activities by channel
- Provide sales inputs in forecasting POSM, taking into consideration promotional activities of trade channel
- Key Deliveragles

- Center of POSM
- POSM utilize
- PC Roaming
- Merchandising meeting


Why You?

Basic qualifications:
Education and Experience:

- Minimum in Bachelor degree. MBA preferable
- At least 5 years in sales or marketing management in FMCG ( OTC Channel )
- Excellent interpersonal, communication and leadership skill
- Knowledge of PC software is essential
Independent and proactive working style
- Creative and assertive with strong negotiation and analytical skill
- Computer literate and good command of spoken and written in English

Preferred qualifications:
- Essential Skills and Abilities:

- Analytical Thinking
- Business Planning
- Commercial Awareness & Acumen
- Focus
- Influence & impact
- Resourcefulness
- Leadership
- People Development
- Coaching
- Account Management
- Concern for achievement

Why GSK?:
A science-led global healthcare company with a special purpose: to help people do more, feel better, live longer.
We have 3 global businesses that research, develop and manufacture innovative pharmaceutical medicines, vaccines and consumer healthcare products.
We aim to bring differentiated, high-quality and needed healthcare products to as many people as possible, with our 3 global businesses, scientific and technical know-how and talented people.

Contact information:
You may apply for this position online by selecting the Apply now button.
Important notice to Employment businesses/ Agencies

GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.

Back to top