(Senior) Brand Manager

    • Beijing, China

Site Name: China - Beijing - ChaoYang District - Ocean International Centre - Tower A
Posted Date: Dec 19 2019
Role objective :
Drive China Fenbid's business objective, will handle 2 key variants, focus on 3 aspects:

  • Strategy planning (short/mid/long-term including OP for next year and 3>1 plan)
  • Communication: strategy development and campaign development
  • Business management: monthly business tracking and analysis. Sensitive for any opportunity and risk.
Work closely with area marketing team on communication and innovation.

Key Accountabilities & Deliverables :
Develop / drive category strategy execution and business growth
Drive in-market adoption and execution

KPIs (quantitative and qualitative):
  • Annual sales and share targets
  • Business satisfaction evaluation
  • Compliance with budget & GSK policies
  • Positive 360 feedback

  • A minimum of a BA degree
  • Excellent English spoken and written
  • 6+ years of professional experience with direct experience in FMCG/FMCH MKT background
  • Experience of working across functions

Proven track record
  • Consistent high performance and delivery
  • Successfully executing complex projects from design to completion
  • Utilizing multi source information in a fast-moving environment
  • Leadership in matrix organisation


Our goal is to be one of the world's most innovative, best performing and trusted healthcare companies. We believe that we all bring something unique to GSK and when we combine our knowledge, experiences and styles together, the impact is incredible. Come join our adventure at GSK where you will be inspired to do your best work for our patients and consumers. A place where you can be you, feel good and keep growing.

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