Regional Activation Manager

Site Name: China - Henan - Zhengzhou - JinShui District - Ping An Insurance Building
Posted Date: Nov 22 2019
Role Purpose 职位目标:

  • Execute local/ regional events with excellence & customer focus (50%)
以客户为中心,卓越的执行本地/区域项目 (50%)
  • Increase participation in, and support of, local medical society events (30%)
支持当地医学会相关活动 (30%)
  • Align Regions with Marketing to improve execution & feedback (20%)
调整区域的市场营销, 以增强执行力和反馈(20%)

Key Accountabilities/Responsibilities 主要工作职责

Event Execution项目执行:
  • Ensure high quality implementation of GSK promotional activities in the regions;
确保GSK的区域推广活动高质量开展;
  • Maintain good communication with key external experts in the region to support regional promotion meetings
与重点外部专家保持良好的沟通,以支持区域推广会议;
  • Understand market environment in the region, identify opportunities and make constructive proposals to central marketing team during annual activity planning.
了解区域市场环境,寻找机会,并在年度计划中提出建设性意见。

Customer engagement( mainly with HCO) 客户接洽 (主要和HCO)
  • Expand GSK local HCO coverage by increasing number of local events
增加本地活动,以扩大GSK当地HCO的覆盖面;
  • Identify, plan and establish potential partnership with external experts/organization
识别,计划和建立与潜在外部专家/机构的合作关系;
  • Ensure HCO/ EE qualification and documentation fits GSK requirements
确保HCO/ EE的资质和材料符合GSK的要求。

Excellence in execution and enhance feedback loop越的执行力和反馈
  • Provide support to the RM team to enhance Selling skills if needed;
为区域团队提供支持,以提升销售技巧;
  • Leverage project management skills to support roll-out to marketing campaigns and TA projects
利用项目管理能力为营销活动和TA项目提供支持;
  • Ensures all materials used in field are ZINC approved and provide timely feedback to central marketing team to ensure content delivery effectiveness
确保所用资料都被ZINC审批通过,并及时反馈,确保内容传递的有效性。

Matrix Management矩阵管理:
  • Ability to work with central function teams such as marketing, EOT, Commercial Excellence and compliance teams
团队合作能力,比如与市场部,商业运营部,商业卓越部和合规部的合作。

The above roles and responsibilities should be operated clearly within GSK values and all legal, regulatory, and compliance parameters. Embed GSK Leadership Behaviors into way of working, develop self and others.
上述角色和职责应该符合 GSK价值观,并且合法,可控,合规。将GSK的领导行为融入到工作方式,自我和他人发展当中。

Qualifications/Requirements申请资格/ 职位要求:
  • University degree, preferable major in medical area
本科以上学历,相关医药专业优先
  • MNC sales or marketing experience (min. 3 yrs)
3年以上跨国企业公司销售或者市场营销经验
  • Successful coaching and people development experiences preferred
有人员管理发展经验优先
  • Project management experience; presentation and facilitation skills
项目管理经验;表达及培训能力
  • Strong communication skills, competent in English speaking and business writing
良好的沟通能力,英语口语和商务写作能力
  • Proficiency in using MS offices (WORD, PowerPoint, Excel and etc.);
能熟练的使用办公软件( WORD, PowerPoint, Excel等)
  • Strong team player, willing to take initiative to make a difference;
团队合作能力,愿意主动做出改变
  • Self-motivated, passionate and performance driven
有上进心,为人热情,以绩效为导向

Our goal is to be one of the world's most innovative, best performing and trusted healthcare companies. We believe that we all bring something unique to GSK and when we combine our knowledge, experiences and styles together, the impact is incredible. Come join our adventure at GSK where you will be inspired to do your best work for our patients and consumers. A place where you can be you, feel good and keep growing.

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