Professional Sales Representative

3+ months agoTaichung, Taiwan

Site Name: Taiwan - Taipei, Taiwan - Kaohsiung, Taiwan - Taichung
Posted Date: Jun 15 2020

Job Purpose and Key Responsibilities:

Why job exists / what it must achieve

  • Job Purpose
To drive performance of your territory through convincing HCPs to Rx a GSK medicine/vaccine instead of a competitor's product for appropriate patient through face-to-face and multi-channel selling and to establish GSK as the customer's key partner and advisor by making relevant recommendations supported by scientific knowledge which are aligned to the customer's patient types and needs.
  • Key Responsibilities
Scientific Knowledge
  • Continuously builds knowledge of GSK multi-channel brand strategies and leverages that knowledge with customers in informing on prescribing behaviours
  • Understands GSK and competitor's brands features and benefits and applies knowledge effectively in their SPFSS (Single Patient Focus Selling Skill) and multi-channel selling approach
  • Builds a comprehensive disease and pathology knowledge and leverages it with customers to support decision making
  • Has strong understanding of treatment guidelines and patient profiles and leverages them to build credibility with customers
Business Planning
  • Uses multiple data sources to analyse and review territory performance dynamics (including competitor performance) identifying territory trends and opportunities for GSK
  • Builds territory insights that capture opportunities and drive decision making, including the selection and prioritization of customer targets and the development of robust territory coverage call plans
  • Develop, based on customer insights, multi-channel business plans with strategically aligned ASMART objectives, strategies and tactical activities that deliver business objectives
  • Implements multi-channel business plans, uses KPIs to track performance and adjust plans where required
Selling Skills
  • Effectively engages with customers through a SPFSS selling approach including good sell outcome concept or multi-channel selling approach and is proficient in using appropriate multi-channel selling platforms aligned to customer preferences
  • Actively prepares for, and executes the SPFSS selling approach including Good Sell Outcome concept (commercially orientated call objective (COCO), Identifying the source of business and Action/behavior driven close) through uncovering opportunities, making recommendations aligned to patient and customer needs, addressing objections and effectively closing
  • Regularly measures sales call performance and seeks PM feedback to continuously improve
  • Builds collaborative internal and external relationships that enhance the customer journey, channels customer feedback into the wider organisation and proactively delivers efficient and effective sales administration
In all areas, demonstrate understanding of and compliance with laws, codes of conduct, policies and frameworks in which GSK operates and live our vision, values and expectations


Primary deliverables of role;
  • Achievement of local identified business objectives and measures to enhance the Territory performance, efficiency and effectiveness. (e.g. customer coverage, call rate, business planning)
  • Successful completion of all required Online Learning modules through GSK LMS system - My Learning
  • Operates effectively and efficiently through the multi-channel environment, leading with science
  • Collaborate effectively and efficiently with marketing/medical counterpart to enhance customer disease understanding and treatment paradigm awareness
  • Expense and sample budget management
  • Business planning and execution
  • Single patient focused scientific selling
  • Product and disease knowledge and expertise
  • Personal development planning in the spirit of continuous improvement
  • Implementation and adherence to all GSK activities aligned to GSK vision, expectations, values and code of conduct
Competencies: (Expertise and Execution)

Indicate technical and business skills, knowledge and education required to perform the role; separate by basic and preferred

Basic Requirements:

Critical/essential to accomplish the role
  • At least 5 years sales experience in general medicine or at least 3 years sales experience in specialty care (autoimmune area would be a plus)
  • Tertiary Education preferably within life sciences (pharmacy degree would be a plus)
  • Good in listening and challenging skill
  • Scientific knowledge
  • Patient focused
  • Business planning & execution
  • Influence, impact and convince others
  • Personal resilience
  • Results focused
  • Adaptability to change
  • Team player/worker
  • Analytical thinker
  • Initiative
  • Financial awareness
  • Advanced inter-personal skills
  • Ambitious and proactive mindset to drive behavior changes
Our goal is to be one of the world's most innovative, best performing and trusted healthcare companies. We believe that we all bring something unique to GSK and when we combine our knowledge, experiences and styles together, the impact is incredible. Come join our adventure at GSK where you will be inspired to do your best work for our patients and consumers. A place where you can be you, feel good and keep growing.

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Job ID: glaxo-231071-en-us-2