Principle Consumer Science Scientist

    • Shanghai, China

Site Name: China - Shanghai - HuangPu District - The Headquarters Building
Posted Date: Feb 26 2020
Job Purpose
• The Principle Scientist, Consumer Science is a key member of the Consumer Science & Product Understanding group, and exists to:
o Ensure consumer-centricity of specific innovations within the china regional pipeline.
o Ensure that these innovations provide a consumer preferred user experience, better sensory design elements, a coherent and compelling product story, and resulting in leadership shares and sales.
o Ensure R&D is consumer obsessed and that everyone in R&D hears the Voice of the Consumer
o The role touches the entire innovation lifecycle, from ideation to product launch, as well as product optimization post launch.
• Identify innovation opportunities from qualitative and quantitative consumer research and proactively suggests them to R&D innovation and NPD:
• Closely partners with R&D Innovation and NPD to ensure consumer research activities are built into project plans
• Define Ideal Product Models for initiatives via qualitative research and consumer modeling
• Iteratively gets consumer feedback on prototyping via qualitative and quantitative research
• Validate lead product options via quantitative research before they undergo 'formulation lock'.
• Validate non-clinical claims with consumers via quantitative research
• Refine the product story that will enable successful market launch by the commercial functions.
• Validate with consumers the value engineering programs post launch, for in-market products.
• Ensure that everyone in the China region, understands consumers attitudes and behaviours towards GSK products and competitors and is fully empowered to make the right decision for consumers, from the boardroom to the lab technician.
• Generates best practices, develops capabilities and shares them with colleagues in the Consumer Science & Product Understanding group.
• Ensure that interactions with consumers are compliant with the Human Subject Testing policy (408), and that all quality and regulatory requirements are met.
• The role involves direct contact with R&D, CBI and marketing teams
The ideal candidate must have a unique skill set with a strong scientific background, a good understanding of the entire innovation process, expertise in Consumer Science, a high level of commercial awareness via experience with working with commercial and marketing organizations, leadership and influencing skills, a high level of creativity, problem solving and entrepreneurship.

Key Responsibilities

• Identify innovation opportunities from qualitative and quantitative consumer research
• Define Ideal Product Models for initiatives via qualitative research and consumer modeling
• Iteratively gets consumer feedback on prototyping
• Validates lead product options before they undergo 'formulation lock'.
• Validates non-clinical claims with consumers
• Refines the product story that will enable successful market launch by the commercial functions.
• Ensure that everyone in an R&D category and/or a region, understands consumers attitudes and behaviours towards GSK products and competitors and is fully empowered to make the right decision for consumers, from the boardroom to the lab technician.

  • Validate with consumers the product optimization programs post launch, for in-market products.

Why you?
Basic Qualifications:
We are looking for professionals with these required skills to achieve our goals:
  • Bachelors Degree in Sciences: Chemistry, Pharmacy, Pharmacology, Physics, Mathematics, Sensory, Food, Biochemistry or Biological Sciences
  • 8 years in FMCG or Healthcare
  • Experience in Consumer Research/Products Research (qualitative & quantitative research, consumer modelling, upstream/front end consumer need definition AND downstream/product validation and claims substantiation)
  • Expertise in developing novel methodologies
  • Excellent analytical skills, including strategic thinking
  • Leadership, communication and influencing skills, ability to lead change
  • Commercially savvy

Preferred Qualifications:
If you have the following characteristics, it would be a plus:
  • Masters of Science Degree or higher
  • Experience solving problems associated with a matrixed environment
  • Ability to understand confidentiality and be able to work around complicated organizational situations with discretion.

*LI-GSK

Why GSK?
Our values and expectationsare at the heart of everything we do and form an important part of our culture.
These include Patient focus, Transparency, Respect, Integrity along with Courage, Accountability, Development, and Teamwork. As GSK focuses on our values and expectations and a culture of innovation, performance, and trust, the successful candidate will demonstrate the following capabilities:
  • Operating at pace and agile decision-making - using evidence and applying judgement to balance pace, rigour and risk.
  • Committed to delivering high quality results, overcoming challenges, focusing on what matters, execution.
  • Continuously looking for opportunities to learn, build skills and share learning.
  • Sustaining energy and well-being
  • Building strong relationships and collaboration, honest and open conversations.
  • Budgeting and cost-consciousness


Our goal is to be one of the world's most innovative, best performing and trusted healthcare companies. We believe that we all bring something unique to GSK and when we combine our knowledge, experiences and styles together, the impact is incredible. Come join our adventure at GSK where you will be inspired to do your best work for our patients and consumers. A place where you can be you, feel good and keep growing.

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