Brand Manager (GSK Contractor)

3+ months agoTaipei, Taiwan

Site Name: Taiwan - Taipei
Posted Date: Jan 20 2021

Job Purpose

As a custodian of designated brands, Brand Managers is accountable for business delivery and taking the lead in innovation and brand activation. He/she is the brand owner who's responsible for understanding category and consumer insights, developing marketing campaigns to grow brand penetration and out-perform competitors.

Key Responsibilities

P&L management:

o Accountable for tasked P&L and well manage A&P.

Consumer learning/Market intelligence:

o Perform necessary analysis regarding category trends, competition dynamics, brand consumption and relevant financial reporting on product sales and prepare reports on timely basis.

o Utilize category and consumer insights to identify growth opportunities and drive marketing initiatives.

Brand Plan & Execution:

o Lead the development of brand growth plans with clear growth objectives and building blocks to get alignment with cross function teams.

o Collaborate with trade / expert marketing and sales team for well-rounded brand plan execution

o Lead agencies to brainstorm and test innovative ideas and execute marketing campaigns based on brand growth plans.

o Set brand activation calendar, coordinate cross-functional activities and planning processes, manage timelines, and ensure timely completion of all deliverables.


o Explore/identify business opportunities for LOC innovation vision board. Work with line manager and influence global/area MKT to bring live the innovation.


o Lead the internal & external meetings / reviews for designated brands

o Perform other duties as necessary to support the objectives of division and company.

Knowledge/Education Required

o Minimum Level of Education: Bachelor's Degree required. Business or marketing related course is a plus.

o Min. 2 years of brand marketing experience in FMCG or Consumer Goods

Area of Specialization

o Strong business acumen

o Time management skills and ability to prioritize projects as necessary

o Excellent communication, teamwork, and organizational skills Determination and perseverance

o Strong focus on results

o Experience with Nielsen retail audit data and ability to perform data analysis is a plus

o Proficiency in English

Why GSK?

Our values and expectations are at the heart of everything we do and form an important part of our culture.

These include Patient focus, Transparency, Respect, Integrity along with Courage, Accountability, Development, and Teamwork. As GSK focuses on our values and expectations and a culture of innovation, performance, and trust, the successful candidate will demonstrate the following capabilities:

  • Operating at pace and agile decision-making - using evidence and applying judgement to balance pace, rigour and risk.
  • Committed to delivering high quality results, overcoming challenges, focusing on what matters, execution.
  • Continuously looking for opportunities to learn, build skills and share learning.
  • Sustaining energy and well-being
  • Building strong relationships and collaboration, honest and open conversations.
  • Budgeting and cost-consciousness
Our goal is to be one of the world's most innovative, best performing and trusted healthcare companies. We believe that we all bring something unique to GSK and when we combine our knowledge, experiences and styles together, the impact is incredible. Come join our adventure at GSK where you will be inspired to do your best work for our patients and consumers. A place where you can be you, feel good and keep growing.

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