- Taipei, Taiwan
Site Name: Taiwan - Taipei
Posted Date: Jan 12 2021
As a custodian of designated brands, Brand Manager is accountable for brand P&L and takes the lead in commercial innovation development and execution. He/she is the brand owner who's responsible for understanding category and consumer insights, developing marketing campaigns to grow brand penetration and out-perform competitors.
o Accountable for brand P&L and closely manage A&P to maximize spending efficiency
Consumer learning/Market intelligence:
o Perform necessary analysis regarding category trends, competition dynamics, brand consumption and relevant financial reporting on product sales and prepare reports on timely basis.
o Utilize category and consumer insights to identify growth opportunities and drive innovation in product development as well as marketing initiatives.
Brand Plan & Execution:
o Lead the development of brand strategy and marketing plans with clear growth objectives and get alignment with global category/area MKT team
o Responsible for media plan development by working closely with media agency and ensures timely execution which meets media KPIs.
o Set brand planning calendar, coordinate cross-functional activities and planning processes, manage timelines, and ensure timely completion of all deliverables.
o Collaborate with trade / expert marketing and sales team for well-rounded brand plan execution
Explore/identify business opportunities for LOC innovation vision board. Work with global/area MKT and cross functions to bring live the innovation.
• Lead the internal & external meetings / reviews for designated brands
• Perform other duties as necessary to support the objectives of division and company.
Minimum Knowledge/Education Required
Bachelor's Degree required. Business or marketing related course is a plus.
Area of Specialization
- Min. 3 years of brand marketing experience in FMCG or Consumer Goods
- Strong business acumen
- Time management skills and ability to prioritize projects as necessary
- Excellent communication, teamwork, and organizational skills
- Determination and perseverance
- Strong focus on results
- Experience with Nielsen retail audit data and ability to perform data analysis is a plus
- Proficiency in English
Important notice to Employment businesses/ Agencies
GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.
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