Brand Manager

3+ months agoTaipei, Taiwan

Site Name: Taiwan - Taipei
Posted Date: Jan 12 2021

Job Purpose

As a custodian of designated brands, Brand Manager is accountable for brand P&L and takes the lead in commercial innovation development and execution. He/she is the brand owner who's responsible for understanding category and consumer insights, developing marketing campaigns to grow brand penetration and out-perform competitors.

Key Responsibilities

P&L management:
o Accountable for brand P&L and closely manage A&P to maximize spending efficiency

Consumer learning/Market intelligence:
o Perform necessary analysis regarding category trends, competition dynamics, brand consumption and relevant financial reporting on product sales and prepare reports on timely basis.
o Utilize category and consumer insights to identify growth opportunities and drive innovation in product development as well as marketing initiatives.

Brand Plan & Execution:
o Lead the development of brand strategy and marketing plans with clear growth objectives and get alignment with global category/area MKT team
o Responsible for media plan development by working closely with media agency and ensures timely execution which meets media KPIs.
o Set brand planning calendar, coordinate cross-functional activities and planning processes, manage timelines, and ensure timely completion of all deliverables.
o Collaborate with trade / expert marketing and sales team for well-rounded brand plan execution

Explore/identify business opportunities for LOC innovation vision board. Work with global/area MKT and cross functions to bring live the innovation.

• Lead the internal & external meetings / reviews for designated brands
• Perform other duties as necessary to support the objectives of division and company.

Minimum Knowledge/Education Required

Education Required

Bachelor's Degree required. Business or marketing related course is a plus.

Area of Specialization

  • Min. 3 years of brand marketing experience in FMCG or Consumer Goods
  • Strong business acumen
  • Time management skills and ability to prioritize projects as necessary
  • Excellent communication, teamwork, and organizational skills
  • Determination and perseverance
  • Strong focus on results
  • Experience with Nielsen retail audit data and ability to perform data analysis is a plus
  • Proficiency in English
Our goal is to be one of the world's most innovative, best performing and trusted healthcare companies. We believe that we all bring something unique to GSK and when we combine our knowledge, experiences and styles together, the impact is incredible. Come join our adventure at GSK where you will be inspired to do your best work for our patients and consumers. A place where you can be you, feel good and keep growing.

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Job ID: glaxo-275595-en-us