Sr. Director of Brand Marketing

Sr. Director of Brand Marketing
Location: Chicago, IL


  • Reporting into our Chief Marketing Officer, this role will manage two leading consumer brands in the online food ordering space, Grubhub and Seamless. Grubhub being nation-wide and Seamless in New York.
  • Be the Brand architect to develop brand strategy and positioning, and the leader in developing strong brand understanding. Influence cross-functionally its execution across touch points within product, integrated campaigns, PR and social
  • Lead creative excellence across every asset, be details oriented to achieve superior consumer advertising and brand perception.
  • Build compelling marketing plans to drive revenue growth from new and existing diners, and be comfortable in the digital space
    • Oversee the integrated advertising, promotions, events, stunts, and social media strategy, manage associated budgets, and ensure the initiatives have a positive ROI.
    • Manage offline advertising, promotional and guerrilla marketing strategies and initiatives.
    • Develop actionable initiatives to “surprise and delight” current diners through integration with the product, drive all communications channels and word of mouth.
    • Develop creative ways to do co-marketing and partner with like-minded brands
  • Be a leader with all aspects of a brand, creative and analytical to drive unaided awareness to superior levels for both brands in 30+ cities in the US
  • Lead, mentor and inspire a growing Brand Marketing team


  • 15+ years of strong brand marketing experience in a marketing-driven organization, and have proven success driving revenue through consumer activation, offline advertising, PR, social media, stunts, and promotional programs.
  • Experience required in managing digital and/or e-commerce brands with record of success
  • Create and manage budget
  • Must create strong measurement frameworks for all programs.
  • MBA strongly preferred.
  • Marketing partnership development and Agency management experience is a must.
  • Solid strategic understanding of Social Media platforms and their importance in a successful integrated marketing effort.
  • Must be able to execute as well as manage.
  • Must be a team player. Working collaboratively must be a core part of who you are.
  • Experience managing a team is required.

What are your strengths?

  • Strategic, yet detail oriented.  You are keenly focused on our overall strategy, yet you never lose track of details.
  • You have an entrepreneurial and creative mindset. You push to develop adventurous (albeit practical) plans, identify new opportunities to bring a brand to life and encourage others to push the boundaries.   And you make these ideas happen.
  • Creative and love storytelling. You know and live the digital culture and zeitgeist of our times, obsess about users and how to connect with them through cool storytelling.
  • Problem solving.  You must be able to analyze and tackle problems, and identify viable solutions.
  • Organization and Management.  You must have proven success managing project timelines, budgets, and implementation.
  • Analytics.  You have a sharp analytical mind, maintain a strong focus on maximizing ROI, and consistently manage expenses to budget.
  • Self-motivated, self-disciplined, and results-oriented.
  • Superb written and communication skills.

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