Paid Social Strategist

Responsibilities
-Optimize the media buying of social advertisers to meet client goals through constant analysis of data, making decisions to improve performance.
-Use our proprietary management and analytics platforms to assist in strategy suggestions and reporting.
-Identify best practices and processes for optimizing integrated digital marketing campaigns.
-Closely work with Account Management team to understand client needs and communicate insights and results back to the clients.
-Provide feedback and input for Product Development efforts.

Knowledge/Qualifications
-Deep understanding of social media platforms.
-2 years of experience in media buying for Social channels.
-Knowledge of analytical methodologies used for optimization and evaluation of multi-channel marketing campaigns (i.e., customer segmentation, predictive response models, marketing analysis, trend analysis, forecasting, etc).
-Strong communication skills. Ability to thrive in a fast paced environment and to manage multiple campaigns and tight deadlines.
-Problem solving and analytical skills coupled with the ability to act independently across competing priorities.
-Must be extremely organized and detail oriented.


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