Paid Social Strategist
-Optimize the media buying of social advertisers to meet client goals through constant analysis of data, making decisions to improve performance.
-Use our proprietary management and analytics platforms to assist in strategy suggestions and reporting.
-Identify best practices and processes for optimizing integrated digital marketing campaigns.
-Closely work with Account Management team to understand client needs and communicate insights and results back to the clients.
-Provide feedback and input for Product Development efforts.
-Deep understanding of social media platforms.
-2 years of experience in media buying for Social channels.
-Knowledge of analytical methodologies used for optimization and evaluation of multi-channel marketing campaigns (i.e., customer segmentation, predictive response models, marketing analysis, trend analysis, forecasting, etc).
-Strong communication skills. Ability to thrive in a fast paced environment and to manage multiple campaigns and tight deadlines.
-Problem solving and analytical skills coupled with the ability to act independently across competing priorities.
-Must be extremely organized and detail oriented.
Meet Some of Good Apple Digital's Employees
Associate Media Director
Samantha collaborates with clients to identify their annual goals, then partners with GAD’s in-house Media Team to build media plans that will reach those goals.
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