Paid Social Media Manager

Good Apple is looking for a Paid Social Strategist to take our Social practice to the next level! You will be a part of a high performing team, working closely with all parts of our quickly growing company to ensure the best results. You will be the expert making the daily media purchasing and optimization decisions that result in success for the advertiser. This role will be client facing across several accounts.

Responsibilities

  • Optimize the media buying of advertisers to meet client goals through constant analysis of data, making
    decisions to improve performance.
  • Use our proprietary management and analytics platforms to assist in strategy suggestions and reporting.
  • Identify best practices and processes for optimizing integrated digital marketing campaigns.
  • Closely work with Account Management team to understand client needs and communicate insights and
    results back to the clients.
  • Provide feedback and input for Product Development efforts.

Knowledge/Qualifications

  • Deep understanding of media platforms.
  • 1-3 years of experience in media buying for any of the following - Social, Display, Mobile, or Video channels.
  • Knowledge of analytical methodologies used for optimization and evaluation of multi-channel marketing
    campaigns (i.e., customer segmentation, predictive response models, marketing analysis, trend analysis,
    forecasting, etc).
  • Strong communication skills. Ability to thrive in a fast paced environment and to manage multiple
    campaigns and tight deadlines.
  • Problem solving and analytical skills coupled with the ability to act independently across competing
    priorities.
  • Must be extremely organized and detail oriented

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