Paid Search (SEM) Campaign Manager

Good Apple is looking for a Paid Search (SEM) Campaign Manager to join our paid search team. You will be tasked with contributing to PPC campaign strategy, trafficking campaigns, and assisting with reporting across multiple accounts. You will also be responsible for helping the team complete day-to-day paid search client requests.

Major Job Responsibilities:

  • Implement and manage paid search campaigns on behalf of agency clients
  • Work with clients and internal teams to determine campaign objectives, establish search-specific key performance indicators, and timelines
  • Assist in the development and expansion of keyword lists
  • Traffic campaigns on search engines utilizing PPC management tools and programs
  • Record and manage daily and monthly campaign budgets
  • Ensure success against client goals via ongoing optimization based on performance analysis
  • Assist with creation and analysis of client-facing reports
  • Provide feedback and insight on reports that will be delivered to clients
  • Implement necessary optimizations as a result of ongoing performance analysis
  • Utilize various reporting interfaces and campaign management software as applicable (Doubleclick Search/Marin)
  • Maintain relationships with the main search engine partners as well as emerging search platforms and product offerings (Google, Yahoo! Bing, MSN, Facebook & YouTube, BrandVerity)
  • Proactively identify new and/or expanded business opportunities within client relationships
  • Analyze and translate quantitative and/or qualitative data into recommendations and plans for revising and expanding campaigns
  • Ability to support development of client pitches

Desired Skills & Experience

  • 1-2 years online marketing experience including campaign development, performance analyses, and client management (Internship experience and relevant coursework will be considered)
  • Exceptional quantitative analytical skills and aptitude including intermediate to advanced Excel skills
  • Excellent interpersonal skills, including extremely strong written and verbal communication skills
  • Exceptional problem-resolution skills including the ability to think creatively in the development of ideas/solutions
  • Direct experience in search engine marketing a plus, but not required

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