Media Planner

Responsibilities
-Daily maintenance of assigned accounts (billing issues, budget revisions, flowchart updating, competitive analyses, post buy analyses, etc)
-Research, strategy, planning, presentation of plans with full execution
-Planning, buying, and negotiation of media (inclusive of desktop, mobile, social, and other emerging digital platforms)
-Media authorizations/reconciliation review
-Help to guide junior staff on campaign execution
-Liaise with creative agencies and production teams to manage deliverables
-Craft post campaign reports/decks
-Develop and foster strong relationships with vendors and clients
-Stay apprised of industry standards, new media programs/trends, and competitive landscape

Qualifications
-Bachelor’s Degree in Business, Marketing or related discipline; and/or equivalent combination of education, training, and related experience
-Minimum 2 years’ experience as a an assistant or media planner with a focus on digital
-Solid working knowledge of how to integrate media research into the planning process (Neilsen, comScore, Emarketer)
-Well-versed in Microsoft Office suite (Excel, Word, PowerPoint, etc.)
-Deep working knowledge of third-party ad servers/reporting functions (Doubleclick)
-Proficient understanding of third-party ad measurement and traffic tools
-Strong Communication and Negotiation Skills


Meet Some of Good Apple Digital's Employees

Collin J.

Senior Data Engineer

Collin performs analyses of media campaigns for clients and shapes his findings into meaningful insights that other teams can use to evaluate campaign efficacy and media plans.

Emmy C.

Social Media Supervisor

It's Emmy's job to develop display and paid social media strategy and manage campaign performance. She designs media plans and creates custom solutions to keep retail clients' campaigns on track and reaching their intended audiences.


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