Media Planner

Responsibilities
-Daily maintenance of assigned accounts (billing issues, budget revisions, flowchart updating, competitive analyses, post buy analyses, etc)
-Research, strategy, planning, presentation of plans with full execution
-Planning, buying, and negotiation of media (inclusive of desktop, mobile, social, and other emerging digital platforms)
-Media authorizations/reconciliation review
-Help to guide junior staff on campaign execution
-Liaise with creative agencies and production teams to manage deliverables
-Craft post campaign reports/decks
-Develop and foster strong relationships with vendors and clients
-Stay apprised of industry standards, new media programs/trends, and competitive landscape

Qualifications
-Bachelor’s Degree in Business, Marketing or related discipline; and/or equivalent combination of education, training, and related experience
-Minimum 2 years’ experience as a an assistant or media planner with a focus on digital
-Solid working knowledge of how to integrate media research into the planning process (Neilsen, comScore, Emarketer)
-Well-versed in Microsoft Office suite (Excel, Word, PowerPoint, etc.)
-Deep working knowledge of third-party ad servers/reporting functions (Doubleclick)
-Proficient understanding of third-party ad measurement and traffic tools
-Strong Communication and Negotiation Skills


Meet Some of Good Apple Digital's Employees

Samantha S.

Associate Media Director

Samantha collaborates with clients to identify their annual goals, then partners with GAD’s in-house Media Team to build media plans that will reach those goals.

Rachel R.

Associate Search Director

Rachel oversees GAD’s retail accounts by supervising the internal team that handles advertising copy creation and keyword strategy planning for campaigns across Google and Bing.


Back to top