Assistant SEM Planner

  • Implement and manage paid search campaigns on behalf of agency clients 
  • Work with clients and internal teams to determine campaign objectives, establish search-specific key performance indicators, and timelines 
  • Assist in the development and expansion of keyword lists 
  • Traffic campaigns on search engines utilizing PPC management tools and programs 
  • Record and manage daily and monthly campaign budgets 
  • Ensure success against client goals via ongoing optimization based on performance analysis 
  • Assist with creation and analysis of client-facing reports  
  • Provide feedback and insight on reports that will be delivered to clients 
  • Implement necessary optimizations as a result of ongoing performance analysis 
  • Utilize various reporting interfaces and campaign management software as applicable (Doubleclick Search) 
  • Maintain relationships with the main search engine partners as well as emerging search platforms and product offerings (Google, Yahoo! Bing, MSN, Facebook & YouTube, BrandVerity) 
  • Proactively identify new and/or expanded business opportunities within client relationships 
  • Analyze and translate quantitative and/or qualitative data into recommendations and plans for revising and expanding campaigns 
  • Ability to support development of client pitches

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