Assistant Programmatic Planner

Good Apple Digital is a full service digital media planning and buying agency. Our mission is to build, optimize and manage powerful and efficient online advertising campaigns. With experience in both Branding and Direct Response programs, we can tailor your digital media programs to achieve any goal, be it more leads, more traffic, more sales – all for the smallest possible media investment. 

Major Job Responsibilities:

  • Develop and maintain reliable campaign reporting systems on a daily, weekly and monthly schedule
  • Closely monitor real-time campaign performance to maximize revenue opportunities across programmatic channels,
    including exchanges, trading desks, DSPs and advertising networks
  • Strategize, set up, and successfully launch programmatic campaigns across multiple platforms (prior experience with
    DBM and/or DoubleClick products is a plus)
  • Work with Ad Operations team to ensure all specs and implementation are in compliance with policy
  • Collaborate with external partner contacts and internal analytics team to resolve any technical or quality issues
    originating from programmatic channels
  • Aid in the deployment and optimization of new data products and exchanges
  • Proactively maintain knowledge of industry trends as they relate to the programmatic space and disseminate across
    the agency and to clients

Desired Skills & Experience:
Preferably some work experience or marketing-related internship
Strong interest in Digital Media
Aptitude for learning new skills (both technical and organic)
Strong organizational skills and detail-oriented
Adaptable to change and able to multi-task
Strong math and analytical skills
Advanced computer skills (Excel, PowerPoint, Word)
Able to speak and write clearly and persuasively
* Working knowledge of HTML, JavaScript, or SQL a plus

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