Good Apple Digital is seeking an entrepreneurial Paid Social Campaign Strategist to join our growing boutique agency. The PSCM works closely with the media and analytics team to ensure campaigns are planned and executed properly. The main responsibility of the PSCM will be to manage, optimize, and report social media campaigns on a daily basis (the biggest focus will be Facebook) and ensure they are meeting client goals. We are looking for a motivated and skilled candidate who wants to make an impact by bringing and executing on ideas across social media platforms with our retail clients.
Responsibilities
● Research, strategy, planning, presentation of social media plans with full execution
● Stay apprised of social media industry standards, new technologies (API/PMD partners), trends, and the competitive landscape
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● Optimize campaigns to meet client goals
● Use management and analytics platforms to assist in strategy suggestions and reporting.
● Identify best practices and processes for social media management such as campaign set up, trafficking, targeting, bidding, and creative.
● Closely work with Account Management team to understand client needs and communicate insights and results back to the clients.
● Develop and execute detailed creative testing plans (ad copy, image, CTA, etc.), analyze, and report back results to clients
Qualifications
● Deep understanding of social media platforms, especially Facebook.
● 1-3 years of experience in paid social media planning and optimizing (Facebook Power editor/Ads Manager experience preferred)
● Content creation/writing skills is a plus
● Proficient understanding of third-party ad measurement and traffictools (Doubleclick – DCM/DFA)
● Strong communication skills. Ability to thrive in a fast pacedenvironment and to manage multiple campaigns and tight deadlines.
● Problem solving and analytical skills coupled with the ability to act independently across competing priorities.
● Must be extremely organized and detail oriented.