Programmatic Media Manager

    • New York, NY

Good Apple is looking for an Media Planner, Programmatic to join our amazing team. You will be responsible for planning and activating a campaign from ideation to launch to ongoing optimizations and insights, as well as creating and maintaining audience-based media plans across channels, including but not limited to: display, native, video, CTV and DOOH. At Good Apple, everything we do is centered around our client objectives and success, so you will be working closely with many other technical specialties, including paid search, paid social and analytics. All of this will take place in our beautiful Union Square NYC headquarters with an Adage and Crain’s award-winning culture.

This Job Will Be A Great Fit If…
You are naturally curious and generally positive thinker
Have great attention to detail and enjoy media math
Can successfully manage time and priorities in a fast-paced, dynamic environment
Like getting hands-on technical expertise
Have an entrepreneurial spirit and can collaborate well in a team atmosphere
Love asking questions and thinking critically
Enjoy speaking and writing concisely and persuasively
Job Responsibilities:
Develop, launch and optimize cross-channel campaigns
Oversee reliable and accurate campaign reporting on a daily, weekly and monthly schedule
Closely monitor real-time campaign data to maximize performance and scale
Strategize, set up, and successfully launch programmatic campaigns across multiple platforms (Prior experience with ad servers or DSPs is a plus, including but not limited to: Google Campaign Manager, MediaMath, DV360/YouTube, Amazon Advertising, etc.)
Exercise ad operations expertise to ensure all specs and implementation are in compliance with policy
Quickly resolve any technical or quality issues originating from programmatic channels
Collaborate and build relationships with external partner contacts
Perform monthly accruals, accounting and update projections
* Write POVs and summaries of key industry events/conferences, platform updates, key digital media trends and partnerships

Desired Skills & Experience:
1-2 years of work experience in a programmatic role
Strong interest in Digital Media
Desire to work on, or interest, in life sciences and healthcare brands
Strong math and analytical skills (preferably experience with media math & media plans)
Advanced computer skills (Excel, PowerPoint, Word, Google Suite). Comfortable with formulas (Vlookup, etc), pivot tables, chart creation and template building
Experience working on a team that required fast-paced collaboration
* Working knowledge of client services, advertising operations and ad serving

Good Apple is a nimble, boutique media agency—focused on targeted digital media planning and buying in independent media culture.

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