Paid Search Supervisor

    • New York, NY

Good Apple is looking for a paid search (SEM) supervisor to join our search engine marketing team. You will be tasked with developing and executing PPC (pay-per-click) campaign strategy across multiple accounts. You will also be responsible for managing relationships with paid search clients, developing junior agency talent, and enhancing agency systems and practices to ensure ongoing industry leadership.

Major Job Responsibilities
Develop, implement, and manage paid search campaigns on behalf of agency clients
Work with clients and internal teams to determine campaign objectives, establish search-specific key performance indicators, and timelines
Manage internal teams and direct reports, setting strategy, deadlines, and providing consistent feedback and leadership
Create robust search demand, revenue and ROI projections/forecasts
Develop and continually improve keyword lists, ad copy and landing page testing strategies
Traffic campaigns on search engines utilizing PPC management tools and programs
Record and manage daily and monthly campaign budgets
Ensure success against client goals, implementing necessary optimizations as result of ongoing performance analysis
Create, manage, review, analyze, and provide feedback on client-facing reports. Present reports to clients during reporting calls and in person meetings.
Utilize various reporting interfaces and campaign management software as applicable (DART Search/Marin/Kenshoo)
Maintain relationships with the main search engine partners as well as emerging search platforms and product offerings (Google, Yahoo! Bing, Facebook & YouTube, BrandVerity, TrustPilot)
Proactively identify new and/or expanded business opportunities within client relationships
Analyze and translate quantitative and/or qualitative data into recommendations and plans for revising and expanding campaigns
Ability to support and take part in client pitches

Desired Skills & Experience
4-5 years online marketing experience including campaign development, performance analysis, and client management (Internship experience will be considered)
At least 3-4 years direct experience in search engine marketing
Exceptional quantitative analytical skills and aptitude including intermediate to advanced Excel skills
Excellent interpersonal skills, including extremely strong written and verbal communication skills
Exceptional problem-resolution skills including the ability to think creatively in the development of ideas/solutions
Javascript or Python programming experience recommended, but not required
* Experience in healthcare and SEO is a plus but not required

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