Savings - Deposit Marketing - Marketing Associate (Retention) - Chicago, IL
Consumer and Commercial Banking (CCBD)
Consumer and Commercial Banking brings innovative solutions to traditional banking activities. We are a global team of lenders, investors, risk managers, skilled marketers, web experts and banking specialists. We provide a suite of solutions to help our customers meet their personal financial goals. We make direct investments in, and risk manage, a portfolio of corporate loans and securities. And we help transform distressed communities through investments and loans of private capital.
Digital Finance Description
Digital Finance, a subdivision of CCBD, is composed of the firm's digitally-led consumer businesses which include the global online consumer deposits business and the US online consumer lending business, the firm's first-ever direct-to-consumer platform built from the ground up. Digital Finance combines the strength and heritage of a 149-year-old financial institution with the agility and entrepreneurial spirit of a tech start-up. This unique dynamic allows us to help our customers achieve financial progress through customizable solutions that are grounded in value, transparency and simplicity.
RESPONSIBILITIES AND QUALIFICATIONS
You are an expert in retention marketing, thrive on segmenting and evaluating customer data into actionable recommendations, and enjoy working in an entrepreneurial environment.
You will develop strategy and manage execution to increase retention and drive loyalty. You will develop and manage proper tagging/tracking, testing planning, and implementation; ensure all relevant campaigns are tracked and that infrastructure to do so is functioning correctly.
Your Retention initiatives will include customer engagement, experience, and retention management. Specifically you will be responsible for:
- Marketing strategy & insight generation
- Campaign planning & execution
- Creative and content development
- Management of offers and promotions
- Retention program development & management
- Reporting & tracking
- Partner with contact center and marketing operations
- 5+years of marketing experience
- Experience in marketing execution, with digital marketing a plus
- Customer centric, consumer needs based marketing approach
- Experience in identifying target audiences and devising marketing campaigns across channels
- Ability to work independently and proactively
- Ability to manage multiple initiatives simultaneously
- Strong interpersonal, matrixed team relationship management
- Project management skills and attention to detail
- Strong analytic skills; ability to manage to P&L objectives
- Bachelor's Degree required
What's in it for you?
You will get the opportunity to work direct to consumer, working as the business and gain experience across production, retention and customer marketing, with responsibility and accountability for revenue and business generation.
ABOUT GOLDMAN SACHS
The Goldman Sachs Group, Inc. is a leading global investment banking, securities and investment management firm that provides a wide range of financial services to a substantial and diversified client base that includes corporations, financial institutions, governments and individuals. Founded in 1869, the firm is headquartered in New York and maintains offices in all major financial centers around the world.
© The Goldman Sachs Group, Inc., 2018. All rights reserved Goldman Sachs is an equal employment/affirmative action employer Female/Minority/Disability/Vet.
See Inside the Office of Goldman Sachs
The Goldman Sachs Group, Inc. is a leading global investment banking, securities, and investment management firm that provides a wide range of financial services to a substantial and diversified client base that includes corporations, financial institutions, governments, and individuals. Founded in 1869, the firm is headquartered in New York and maintains offices in all major financial centers around the world.
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