Goldman Sachs

CWM - Marcus by Goldman Sachs - Digital Marketing Manager - Programmatic and Paid Social - Acquisition Marketing - Chicago, IL

1 month agoChicago, IL

MORE ABOUT THIS JOB

Consumer and Wealth Management (CWM)

Across Consumer and Wealth Management (CWM), Goldman Sachs helps empower clients and customers around the world reach their financial goals. Our advisor-led wealth management businesses provide financial planning, investment management, banking and comprehensive advice to a wide range of clients, including ultra-high net worth and high net worth individuals, as well as family offices, foundations and endowments, and corporations and their employees. Our consumer business provides digital solutions for consumers to better spend, borrow, invest, and save. Across CWM, our growth is driven by a relentless focus on our people, our clients and leading-edge technology, data and design.

Consumer

The firm's Consumer business, Marcus by Goldman Sachs, combines the entrepreneurial spirit of a startup with more than 150 years of experience. Today, we serve millions of customers across multiple products including lending, deposits, financial tools, and our partnership with Apple on Apple Card. We use innovative design, data, engineering and other core capabilities to provide customers with powerful tools and products that are grounded in value, transparency and simplicity. As we build a leading digital consumer bank and expand into new products and partnerships, we are looking for leaders and individual contributors to join our team.

RESPONSIBILITIES AND QUALIFICATIONS

RESPONSIBILITIES AND QUALIFICATIONS

The Marcus acquisition team is responsible for driving new customer acquisition through digital media channels efficiently and at scale, as well as managing and optimizing customers' experience on site to account application for the Marcus high-yield savings accounts, certificates of deposits, and invest products

In your role as an associate on the Acquisition Marketing team is to create, manage, and execute paid media campaigns across a numbers of different channels aimed at driving new customer. You will analyze the performance of these campaigns/channels, and provide reporting to optimize on those channels moving forward

You will also help the Acquisition team stay current with industry trends and customer expectations to incorporate them into our optimization plan.

Essential Responsibilities

  • Develop media plans for campaigns against business goals to execute multiple paid media channels
  • Develop in coordination with other marketing team members short and long term digital advertising strategy with the goal of driving new customer acquisition
  • Work collaboratively across internal marketing team members and external digital agency partners to support both new and current digital marketing campaigns
  • Manage the marketing deliverable cycle including initial planning, creative briefing, implementation, monitoring optimization, analysis and reporting
  • Lead day-to-day operations of paid media campaigns and maintain a high-standard of operational excellence
  • Review and analyze campaign performance on daily, weekly, and monthly basis; develop reporting dashboards and conduct deep dive analysis as needed
  • Manage marketing/technology vendor relationships
  • Provide recommendations around areas of new opportunity for traffic growth to the website customer segmentation strategy
Your Skills
  • Bachelor's degree in relevant field
  • 5+ years of experience working on digital marketing campaigns
  • Experience with multiple different paid media channels, including but not limited to Paid Social, Programmatic Display, and Online Video
  • Experience managing multiple channels/campaigns at one time
  • Experience analyzing and reporting on KPIs for digital marketing channels
  • Experience working with vendors and supporting vendor relationships
  • Strong analytical skills, ideally web analytics
  • Excellent communication and presentation skills
  • Strong problem-solving and project management skills
  • Experience with GMP, Facebook, and other marketing platforms
  • Proficiency with Google Analytics, Adobe Omniture, and other analytics software
  • Experience with Microsoft Excel (macros, pivot tables, VBA, etc.), Access and PowerPoint
  • Proficiency in SPSS, R, SQL and Tableau beneficial but not necessary
ABOUT GOLDMAN SACHS

At Goldman Sachs, we commit our people, capital and ideas to help our clients, shareholders and the communities we serve to grow. Founded in 1869, we are a leading global investment banking, securities and investment management firm. Headquartered in New York, we maintain offices around the world.

We believe who you are makes you better at what you do. We're committed to fostering and advancing diversity and inclusion in our own workplace and beyond by ensuring every individual within our firm has a number of opportunities to grow professionally and personally, from our training and development opportunities and firmwide networks to benefits, wellness and personal finance offerings and mindfulness programs. Learn more about our culture, benefits, and people at GS.com/careers .

We're committed to finding reasonable accommodations for candidates with special needs or disabilities during our recruiting process. Learn more: https:// www.goldmansachs.com/careers/footer/disability-statement.html

© The Goldman Sachs Group, Inc., 2020. All rights reserved.
Goldman Sachs is an equal employment/affirmative action employer Female/Minority/Disability/Veteran/Sexual Orientation/Gender Identity