CIMD, Digital Analytics Lead, Vice President

    • Chicago, IL



CONSUMER AND INVESTMENT MANAGEMENT DIVISION (CIMD)

The Consumer and Investment Management Division includes Goldman Sachs Asset Management (GSAM), Private Wealth Management (PWM) and our Consumer business (Marcus by Goldman Sachs). We provide asset management, wealth management and banking expertise to consumers and institutions around the world. CIMD partners with various teams across the firm to help individuals and institutions navigate changing markets and take control of their financial lives.

RESPONSIBILITIES AND QUALIFICATIONS

RESPONSIBILITIES AND QUALIFICATIONS

Responsibilities:

  • Oversee Analytics for Performance Marketing, organize, supervise and develop a lead nurturing supportive Analytics and Insights capability
  • Provide analytical support, including dashboards, tagging, campaign performance monitoring (including SEO, SEM, Display, Retargeting, Email); interpret data analyses and competitive insights to identify, understand and support business opportunities
  • Partner with Marketing and Sales teams to understand and anticipate business needs
  • Partner with Digital and Sales technology teams to develop and continue to improve upon marketing capabilities, through both leveraging existing tools and when appropriate, augmenting the marketing tech stack
  • Create foundation for future A/B and multivariate site testing though identification of funnel and lead optimization opportunities aligned with business objectives
  • Ensure 'best in class' Analytics approaches

Desired characteristics:
  • 10+ years of experience working for a financial services company in analytics or other quantitative function
  • Master's degree (U.S. or equivalent) in Mathematics, Statistics, Economics, Engineering or a related field preferred
  • Deep understanding of available technology, products and pain points of digital marketing
  • Skill utilizing SQL, SAS, R, Python (or similar) for advanced statistical analysis
  • Excellent data visualization skills to be able to determine the appropriate visualization for a variety of data types and create compelling stories with data.
  • Exceptional written and oral communication skills with a proven ability to articulate complex ideas, express and defend a point of view, and influence outcomes
  • Excellent people leadership skills and a proven track record of developing high potential talent and delivering results
  • Experience leading strategic A/B and Multivariate test plan development
  • A basic understanding of agile methodologies and continuous delivery


ABOUT GOLDMAN SACHS

CONSUMER AND INVESTMENT MANAGEMENT DIVISION (CIMD)
The Consumer and Investment Management Division includes Goldman Sachs Asset Management (GSAM), Private Wealth Management (PWM) and our Consumer business (Marcus by Goldman Sachs). We provide asset management, wealth management and banking expertise to consumers and institutions around the world. CIMD partners with various teams across the firm to help individuals and institutions navigate changing markets and take control of their financial lives.

ABOUT GOLDMAN SACHS

At Goldman Sachs, we commit our people, capital and ideas to help our clients, shareholders and the communities we serve to grow. Founded in 1869, we are a leading global investment banking, securities and investment management firm. Headquartered in New York, we maintain offices around the world.

We believe who you are makes you better at what you do. We're committed to fostering and advancing diversity and inclusion in our own workplace and beyond by ensuring every individual within our firm has a number of opportunities to grow professionally and personally, from our training and development opportunities and firmwide networks to benefits, wellness and personal finance offerings and mindfulness programs. Learn more about our culture, benefits, and people at GS.com/careers .

We're committed to finding reasonable accommodations for candidates with special needs or disabilities during our recruiting process. Learn more: https:// www.goldmansachs.com/careers/footer/disability-statement.html

© The Goldman Sachs Group, Inc., 2020. All rights reserved.
Goldman Sachs is an equal employment/affirmative action employer Female/Minority/Disability/Veteran/Sexual Orientation/Gender Identity


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