Paid Social Manager

Overview

We are looking for a highly organized, motivated, and execution-focused Paid Social Manager to help scale Glossier’s paid social channels (Facebook, Instagram, etc.). The ideal candidate possesses a strong desire to work in a fast-paced environment and is excited to play a pivotal role in supporting Glossier’s growth. This role would be a part of the Performance Marketing team and report to the Performance Marketing Manager.

Responsibilities

  • Manage and efficiently scale our customer acquisition campaigns across Facebook, Instagram and other social partners and be comfortable operating on a strict CPA / CAC model. This includes:
    • Perform daily bid management and optimization
    • Generate forecasts, as well as compile weekly/monthly reporting for all major metrics and share insights/trends with the team
    • Monitor, maintain, and optimize campaigns, ads, budget caps, and specific channel KPIs (like delivery and CTR)
    • Work with the team to prioritize and implement creative, ad copy, audiences, beta tests, and landing page tests
    • Identify, test, and evaluate new audiences in both the US and our international markets
    • Collaborate with channel partners to identify new opportunities for Glossier’s paid social strategy and stay on top of new trends in ad optimizations and creative
    • Support new market activations through lead generation and brand awareness campaigns as needed
  • Develop and execute growth marketing experiment roadmap to gain crucial learnings about customer behavior in both the pre- and post-purchase funnels
    • Determine how digital channels can support Glossier’s broader learning agenda and prioritize testing roadmap in accordance with channel and internal business priorities
    • Outline full experiment roadmap and define each test by determining budgets, flight dates, cohorts, potential result strength, and key performance metrics
    • Execute experiments on paid social channels as predefined in test briefs
    • Manage relationships with internal partners to move experiments from ideation to execution and analysis
    • Analyze and report on results to relevant key stakeholders/develop recommendations

Qualifications

  • 2+ years of consistent paid social direct-response experience working on a product-focused digital business (e-commerce or direct-to-consumer businesses preferred) or at an agency/marketing service provider
  • Experience working with third party automated ad optimization / bidding platforms
  • Highly analytical with a strong knowledge of Excel
  • Ability to work efficiently under tight deadlines and strong attention to detail
  • Strong project management skills with aptitude to prioritize multiple projects
  • Independent and self-directed
  • Strong time management capabilities
  • Strong critical-thinking skills and has a solution-oriented mindset
  • Highly knowledgeable about industry best practices
  • Excellent written and oral communication skills

Preferred Qualifications

  • Background running direct response campaigns on social channels outside of Facebook and Instagram (e.g. Pinterest, Snapchat, Twitter, etc.)
  • Experience using analytics tools such as Google Analytics or Looker
  • Experience developing and executing data-driven learning agendas a plus

About Glossier

Glossier is a beauty company that lives in NYC, is sold on the internet, and promotes a skincare-first philosophy that celebrates beauty in real life.

 

We are an Equal Employment Opportunity (“EEO”) Employer. It has been and will continue to be a fundamental policy of Glossier not to discriminate on the basis of race, color, creed, religion, gender, gender identity, pregnancy, marital status, partnership status, domestic violence victim status, sexual orientation, age, national origin, alienage or citizenship status, veteran or military status, disability, medical condition, genetic information, caregiver status, unemployment status or any other characteristic prohibited by federal, state and/or local laws. This policy applies to all aspects of employment, including hiring, promotion, demotion, compensation, training, working conditions, transfer, job assignment, benefits, layoff, and termination.


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