Trade Marketing Manager Pain Category
At GlaxoSmithKline (GSK) we are dedicated to improving the quality of human life by enabling people to do more, feel better, live longer. GSK is one of the world's leading research based healthcare companies, with over 100,000 employees in 150 countries across our Pharmaceuticals, Vaccines and Consumer Healthcare business.
We are proud of the difference we make and in 2016, FORTUNE Magazine ranked GSK #1 on its list of companies that are changing the world. The 'Change the World' list recognises companies that have made significant progress in sustainable, scalable approaches to addressing societal problems as part of their company strategy. Put simply, our focus is on improving access and affordability of medicines, regardless of where people live or their ability to pay.
GSK has been present in Asia for over 50 years and our commitment to the region is strengthened by the establishment of our purpose-built headquarters for Asia. Situated in Singapore, GSK Asia House is a further step in our long-standing strategy to grow and diversify our company - emphasizing the globally balanced business we have built over the years. To better support Asia, we focus on developing talent to improve our ability to make the right decisions for healthcare professionals, patients and consumers across the region.
GSK Consumer Healthcare has a bold ambition to be the world's best Fast Moving Consumer Healthcare company. Inspired by a winning culture and a science-led innovation approach, we have developed brands that are built around the needs of the millions of people who go online or walk into pharmacies, supermarkets and market stalls all over the world, every day and choose us first. We have a heritage that goes back more than 160 years, producing some of the world's best-loved healthcare brands including: Sensodyne, Panadol, Voltaren, Theraflu, Parodontax, Otrivin, Physiogel, Horlicks and Eno.
Developed the category through planning specific trade marketing strategies that aligned with Brand activation strategies for each channel to ensure the growth of the category and GSK brand
Coordinate between field sales and Brand activation marketing, to create the conceptualization planning and implementation of consumer promotions, trade activities, In store activation and visibility in store excellence in all channel.
To own and manage activity calendar, Prepare by product category activity calendar, in line with Marketing campaign, and ensure all supporting tools and budget available, tracked to meet business objective
Implement and leverage global tool kit to ensure excellence and dominant in store visibility for GSK brand that can drives sales off take
Be the voice of shopper, understand the shopper behavior in each chanel for the respective category, be on top of situation on market- channel dynamics and competitor activities. Set-up and maintain an information base and regularly updates internal stakeholders.
Constantly & regularly monitor fundamental business process (product availability, visibility and execution of trade activities – consumer promotion- sampling/in store activation) at stores through field-check, and share visit-reports with KAMs and RSMs for immediate action and join regularly business reviews with Store's management.
Analyze and evaluate Modern & Traditional Trade Channel trends and specific brand/category performance aiming for : growth in volume / value, Market share, distribution - width / depth, Promotion and merchandising thrust, and ROI calculation
Provide specialist support to KAM / RSMs for Sales performance review, Development and review of trade promotions, Visibility planning, program & review, and Business development meetings, category selling stories
Spearhead trade research/experimentation and application (where appropriate) of new technology
Establish services for merchandising and display operations (internal and or external)
Work closely with sales department in translating marketing plans into sales budgets and ensure accurate forecasting.
- Manage and monitor budget spends for Promotion budget ( P) and Gross to net ( G2N) budget for the respective category to be in line with business objective
(a) Specialized knowledge or skills required
- Has a deep understanding of the category/shopper which uses to take full advantage of the shopping environment
- Ability to lead program (as a project leader) in promotional matters.
- Strong Marketing Concept on promotional
- Computer literacy
(b) Key Behaviours Required
- GSK Value: Transparency, Respect, Integrity and Consumer Focus
- GSK Experience :
Set direction and inspire: Ensures their work supports the team's goals and the organizational priorities and applies sound judgment in all that they do
Work across boundaries: Builds trusting relationships within and beyond their team to achieve goals and contributes to the success of GSK
Release energy: Engages constructively with others and demonstrates a positive mindset
Develop capability and talent: Equips themselves with the skills and knowledge to do great work, now and in the future, and supports others to do the same
Drive performance: Holds self and others accountable for delivering quality results
- Strong interpersonal skills
- Counsellor Skills
- Analytical skills
- Bachelor degree in science Pharmacy / Marketing / Business. Masters Degree in Business Management or related field.
- Min 5 - 7 years of experience in a reputable FMCG or Consumer Health Company with working experience in Trade Marketing or Category Management or Shopper Marketing. Additional Sales background will be beneficial
You may apply for this position online by selecting the Apply now button.
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