Trade Marketing Manager

Basic qualifications:

Recruiter required to update

Preferred qualifications:



GlaxoSmithKline (GSK) is one of the world's leading research-based pharmaceutical and consumer healthcare companies and is committed to improve the quality of human life by enabling people to do more, feel better and live longer.

In Malaysia, GSK has established a strong presence for over 50 years and is home to our operations in the area of pharmaceuticals, consumer healthcare, manufacturing, and Business Services Centre. GSK employs over 1000 staff in Malaysia.

GSK is an exciting, rewarding and dynamic place to work. We thrive to be different from the conventional corporate ways of working. We pride ourselves on exemplary leadership and sense of community, and we offer a great platform for your personal and career development.

GSK Consumer Healthcare

At Consumer Healthcare, we bring products to millions of people across three categories – Oral Health, Wellness, Nutrition and Skin Health. Many of our brands such as Panadol, Scott's, Sensodyne and Horlicks are familiar around the world. Our brands have been carefully made available to build consumers' trust and loyalty, through maintaining the highest standards in safety and efficacy, whilst bringing new innovations to the market place.

We are currently recruiting for a Trade Marketing Manager to join our Consumer Healthcare Division based in Ulu Klang.

This role will help deliver category sales and market share objectives via developing strong channel and shopper plans that will help influence the shopper along the 'path to purchase'. .

Key Responsibilities

  • Lead the development and implementation of channel plans, as per agreed channel strategy
  • Champion Shopper and Channel agendas in Category Meetings
  • Lead the development and implementation of channel specific shopper activation plans
  • Lead development of appropriate POP materials/structures, and ensure the roll out and usage of these items
  • Help in the development of the demand forecast via providing input from the sales and channel perspective
  • Promotion evaluation of promotion plans for the channel, to ensure appropriate ROI
  • Support field sales teams with data analysis of national channel trends
  • Collect from field sales and report back into the company any in-store competitor activities
  • Lead the development of customized promotions by customers/channels.

Basic Qualifications:

  • Degree holder with at least 5 years experience in Trade Marketing/ Sales working in FMCGs environment
  • Strong understanding of channel and customer operations. Sales experience will be an advantage.
  • Ability to analyse data, and provide recommendations
  • Good communications and interpersonal skills
  • Good process and project management skills

Please apply online

Contact information:

You may apply for this position online by selecting the Apply now button.

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